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Senior Graphic Designer
Senior Graphic DesignerNysonian • Miami, Florida, United States
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Senior Graphic Designer

Senior Graphic Designer

Nysonian • Miami, Florida, United States
30+ days ago
Job type
  • Full-time
Job description

About the Job

Lead Nysonian's 10-person design team while remaining hands-on in production. This person owns visual quality across ads, campaigns, and marketing assets — translating the VP of Creative's and CMO's vision into fast, high-performing creative that scales profitably.

What They'll Do

  • Own all design briefs and creative execution for paid ads, social campaigns, and marketing assets.
  • Personally design key assets each week — turning direction from the VP of Creative and CMO into finished creative with taste and precision.
  • Lead and mentor a 10-person design team (based remotely), improving their speed, design eye, and execution quality.
  • Build and implement design systems and templates that improve team output and consistency.
  • Partner closely with the VP of Creative, CMO, and Head of Growth to align design execution with performance goals.
  • Introduce structure to design workflows — naming, versioning, templates, automation (AI where useful).
  • Maintain a refined brand aesthetic while ensuring creative converts in paid performance environments.

What “Great” Looks Like (KPIs)

  • ≥80% first-cut creative approval rate.
  • Creative win rate : % of assets meeting or beating CPA / ROAS benchmarks.
  • Consistent reduction in turnaround time (brief → final asset).
  • Standardized systems that allow design team to move 30–50% faster.
  • Improved visual consistency across all brand touchpoints.
  • Must-Haves (Non-Negotiables)

  • 3–5+ years of hands-on graphic design experience in DTC or a performance-focused eCommerce brand / agency.
  • Proven ability to create high-performing ad creative
  • Expert in Adobe Photoshop and Illustrator.
  • Deep understanding of direct response principles and how visuals drive conversion.
  • Strong design taste and marketing eye — can judge what both looks good and sells.
  • Experience leading or mentoring designers (2-10).
  • Fast, independent executor — can go from idea to final asset quickly.
  • Preferred (Nice to Have)

  • Experience with landing pages, email design, or CRO visuals.
  • Familiar with Figma or other collaborative design tools.
  • Exposure to creative analysis platforms like Atria, Motion, or Foreplay.
  • Experience building reusable templates or design systems.
  • Familiarity with light motion or animation work.
  • Comfortable experimenting with AI-based creative tools (Firefly, Midjourney, etc.).
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    Senior Graphic Designer • Miami, Florida, United States

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