Manager, Social Media Analytics

Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.

Summary

WHAT WE EXPECT OF YOU

The National Hockey League is seeking a highly skilled and experienced data professional to lead the League’s social media analytical efforts. Social media metrics are a key driver to better understand the interests of hockey fans. The Manager will focus on social listening, as well as the measurement and analysis of both owned and non-owned accounts. The Manager will play a key role in shaping the NHL’s social media strategy through quantitative analysis, qualitative observations, and awareness of industry trends and best practices.

To succeed in this role, the Manager must be able to operate effectively across business units, work in a collaborative manner, have excellent communication skills and be driven by curiosity. This role will report into the Chief Marketing Officer’s business unit and will collaborate with the VP, Social Media; Senior Director, Digital & Social Analytics; Senior Manager, Digital Analytics and others to ensure high output quality and to prioritize various business needs.

Responsibilities

Lead NHL’s analysis around all social media metrics

Develop automated dashboards and deliverables for several different audiences including C-level, NHL social media team, and NHL Clubs

Demonstrate data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals to high level stakeholders

Translate technical aspects of analysis and metrics into actionable insights

Maintain a deep knowledge of new and emerging platforms across the social media space

Understand social media usage trends, behavior, new platforms, methodology updates, metrics definitions, and the shifting metrics of existing platforms

Qualifications

Knowledge Areas / Experience

Required

5+ years of social media analytics, reporting and storytelling experience

Advanced level of expertise with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Videocites, etc.)

Strong proficiency using data visualization tools (Tableau, Looker, Power BI, Qlik, etc.)

Experience and comfort working independently and managing multiple projects in a fast-paced environment

Preferred

Familiarity with CMS tools is a plus

Familiarity with Adobe Analytics and Google Analytics is a plus

Experience negotiating contracts with vendors is a plus

Required Skills

Ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines

Comfort with working in cross-functional teams and collaborating with non-technical stakeholders

Ability to handle large data sets and provide strategic analysis

Strong analytical and problem-solving skills with a keen attention to detail

CORE COMPETENCIES

These core competencies reflect the underlying values that are necessary to represent the National Hockey League :

Accountability

Communication

Critical Thinking

Inclusion

Professionalism

Benefits

The NHL offers U.S. regular, full-time employees :

Time to Recharge : Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work / life balance.

Ability to Focus on your Health : Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us.

Childcare Leave : Employees are offered comprehensive Childcare Leave to welcome your new addition.

Confidence in your Retirement Goals : Participate in the NHL’s Savings Plan which includes a 401K plus non-elective contributions.

A Hybrid Work Schedule : The NHL recognizes the value of flexibility in work locations / schedules.

Our New Headquarters : Our new, state of the art, offices are located at One Manhattan West in Hudson Yards.

A Savings for Commuting : Participate in the NHL’s pre-tax commuter benefit plan.

NHL Partner Rates : Unlock exclusive pricing from our Partners.

Life at the NHL : In your first few days, you meet with your new teammates and the HR Team.

SALARY RANGE : $80-85K

Actual base pay for a successful candidate will be determined based on a variety of job-related factors.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to any protected class.

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