Paid Social Sr. Strategist
Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life :
- The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists & / or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business
Responsibilities :
Own strategy on 3-5 accounts OR $20k MRR minimumLead and manage paid advertising strategy and initiatives to achieve successSpearhead strategic conversations with client and own the paid social client relationshipTactfully direct and hold your account teams accountable while maintaining a positive environmentLead and facilitate strategic decision making and pivotsContribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship momentsContribute to execution of campaigns A-Z, including building, optimizing, and reporting when neededOwn performance and strategy with the collaboration of specialists and or other strategists on allocated accountsPush department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edgeContribute to the development and growth of the paid advertising department where applicableContribute to new business development through service expansion identification, strategic audits and development of paid social pipelineAbility to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or ShopifyDisplay general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channelsEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRequirements :
3-5 years of experience in paid digital advertising (paid social advertising background preferred)Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)Strong attention to detail and time management skillsSelf-starter who thrives in a fast-paced environmentProactive, organized, and able to work autonomouslyUnderstanding of the online advertising industry and social mediaClient Communication & Public Speaking skillsExperience working with Excel / Google sheets for reporting metrics, including constructing pivot tablesKey Performance Indicators :
Client Success Rate (hitting client goals)Account Growth & RetentionProduct & Strategy DevelopmentMost Important Things (MITs) :
Account Growth & Retention (Results & Sentiment)Development of paid strategies for partners and departmentBenefits & Perks :
Base salary + commission opportunitiesMedical Bonus15 paid vacation days (PTO) per yearFully flex work environment : full-remote, in-office, or hybridEmployee Assistance Program (EAP)17 observed Colombian national holidays + 2 mental health recharge days per yearLegal benefits like Prima, CesantiasPaid Social SecurityUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiativesPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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