Market Manager, New York (Remote)

Market Manager, New York (Remote)

Market Manager, New York (Remote)

Overview :

The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand's authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

The impact you'll make :

Manage specific regional territories to achieve marketing goals & objectives.

Grow WM customer base by increasing full funnel customer acquisitions.

Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days".

Enhance client relationships through meaningful engagement and support activities.

Manage existing relationships and engage new potential customers.

Execute culturally relevant strategies & programs that support WM clients, customers and the industry.

Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.

Executes programming within an allocated marketing budget.

Understands regional marketing plans and tailoring them to maximize field market spend.

Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.

Develops strategic partnerships with culturally relevant partners.

Evaluates partnerships, events, campaign and marketing strategies' return on investments (ROI).

Supports overall revenue and marketing team goals and programs.

Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.

Manages all aspects of event production including : agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in / out, set-up / strike-down, merchandising, staff management), pre and post event reporting.

Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback

Effectively manage stakeholders to achieve regional market OKRs.

Ensures all stakeholders are trained and execute to company standards.

Drive a company owned vehicle for business events.

What you've accomplished :

Bachelor's degree in business, marketing, communication or other related field.

7 years experience in marketing or other related management role

Knowledgeable of cannabis marketing best practices

Professional, philanthropic, and / or community experience in the cannabis industry

Experience with marketing tools and software

Experience working in the technology industry

Ability to interact with people of all different levels and backgrounds in a team environment

Excellent organization and communication

Leadership, problem solving, and networking skills

Must have a valid driver's license with minimal points

Ability to travel up to 80%

Bonus Points :

Previous cannabis industry experience

The base pay range for this position is $99,115.00 - $110,950.00 per year

2025 Benefits for Full Time, Regular Employees :

Physical Health benefits : Medical, Dental & Vision :

Employee - employer paid premium 100%

Company contribution to a HSA when electing the High Deductible Health Plan

For plans that offer coverage to your dependents, you pay a small contribution

Mental Health benefits :

Free access to CALM app for employees and dependents

Employee Training

Mental Health seminars and Q&A sessions

Basic Life & AD&D - employer paid 1x salary up to $250,000

401(k) Retirement Plan (with employer match contribution)

Generous PTO, Paid Sick Leave, and Company Holidays

Supplemental, voluntary benefits

Student Loan Repayment / 529 Education Savings - including a company contribution

FSA (Medical, Dependent, Transit and Parking)

Voluntary Life and AD&D Insurance

Critical Illness Insurance

Accident Insurance

Short- and Long-term Disability Insurance

Pet Insurance

Family planning / fertility

Identity theft protection

Legal access to a network of attorneys

Paid parental leave

Generous PTO and company holidays

Why Work at Weedmaps?

You get to work at the leading technology company in the cannabis industry

You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis

You get an opportunity to shape the future of the cannabis industry

You get to work on challenging issues in a collaborative environment that encourages you to do your best

You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!

Numerous opportunities and tools to learn and grow your professional skills

Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!