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Growth Marketing Lead (Paid + Organic)

Growth Marketing Lead (Paid + Organic)

Attachments KingSan Francisco, CA, US
1 day ago
Job type
  • Full-time
Job description

Job Description

About The Role

Attachments King is an eCommerce startup in the Heavy Equipment industry building proprietary compatibility software that connects machines and attachments — enabling customers to instantly discover which attachments fit their equipment.

We’ve built one of the most technically advanced catalogs in the industry, and we’re ready to scale awareness, drive demand, and make Attachments King the default destination for contractors nationwide.

We’re hiring a Growth Marketing Lead to drive measurable growth across paid, organic, and social channels — from concept to execution to optimization. You’ll own the channels, the messaging, and the creative. You’ll test relentlessly, analyze results, and continuously iterate to improve CAC, MER, and customer engagement for a small team with lean headcount. This will be the company’s first marketing hire, so you will operate as a team of one.

We believe that, over the next decade, the bulk of online purchases won’t take place on websites with static product pages – and it’s our intention to build a flexible, generative merchandising platform that drives this change for the heavy equipment industry. We want you to tell the world.

Location

This role is based in San Francisco, CA. This will be an in-office role and will extend past the standard 40 hours / week of many 9-5 jobs. We have long hours, weekend work sessions, and prioritize a results-driven culture.

Salary, Equity, and Benefits

Base Pay : $160,000 / year

Equity Offered : 0.50% (Options, 1yr Cliff, 4yr vest)

  • No Funding Raised, Most Recent 409A FMV is $10M.

Employer-provided Health Insurance

Employer-provided 401k Plan

Day‑to‑day scope

  • Own paid acquisition across Google Ads, Meta Ads, and other paid social / search channels — including audience segmentation, copy / creative testing, landing page optimization, and metrics tracking.
  • Build and execute organic content strategies across Instagram, Facebook, LinkedIn, TikTok, and YouTube — growing brand reach and engagement.
  • Create and manage content : posts, graphics, ad creatives, videos, short-form content independently.
  • Launch, monitor, and optimize data-driven campaigns; you’ll be responsible for CAC, ROAS, CTR, MER, and conversion rates .
  • Develop, test, and iterate growth experiments : new channels, partnerships, influencer campaigns, remarketing, etc.
  • Define KPIs and create basic dashboards for reporting performance to leadership.
  • Build and manage an initial content calendar; establish tone and consistency across all brand communications.
  • Utilize AI tools to facilitate efficient content generation in a truthful, transparent, and trustworthy manner. We are an AI-friendly company, but we will not misrepresent, even by accident, our products or services to our customers.
  • You will be provided whatever licenses, software, and equipment you require to excel in this position.

    • Core outcomes

    30 days :

  • Plan and ship an initial 3-month content calendar for our top 50 revenue-generating SKUs.
  • Baseline paid marketing channel campaign analysis, including audience segmentation, basic metrics dashboards, and search term optimization.

    • 90 days :

  • 100 pieces of content per week (inclusive of posts, carousels, short-form content, and static media)
  • Well-defined data-driven feedback loop for content performance

    • 365 days :

  • 400 pieces of content per week (inclusive of posts, carousels, short-form content, and static media)
  • Deliver $9.25M in annual revenue, 100% attributable to campaign-driven last-click orders of managed SKUs.

    • Must-Have Requirements

  • 5–8+ years experience in digital / growth marketing, ideally within eCommerce or performance-driven environments.
  • Deep hands-on experience managing Google Ads and Meta Ads at meaningful scale.
  • Proven track record of content generation that drives engagement and conversions (portfolio of campaigns required).
  • High proficiency in analytics tools (Google Analytics, Meta Insights, Looker Studio, etc.).
  • Ability to write high-performing ad copy and design assets that convert.
  • A relentless focus on measurable outcomes : ROAS, CAC, and conversion optimization.
  • Experience working in lean environments where you’re both the strategist and the executor.
  • Passion for building something from zero to one — you love rolling up your sleeves and owning results end-to-end.

    • You Might Thrive Here If...

  • You are incredibly ambitious
  • You are a self-starter, resourceful, and intensely curious
  • You are hard-working and relentless, frequently going above and beyond in previous or current roles
  • You are driven by achievement and energized by big, industry-disrupting challenges
  • You want a "hardcore" work environment
  • You want to leave a positive impact on the world

    • About Attachments King

    Attachments King is E-Commerce for Heavy Machinery Attachments. We're pushing the boundaries of the construction industry with innovative proprietary technology that drastically improves the customer experience when purchasing heavy equipment. We firmly prioritize a hard-working, results-driven culture.

    Our bar for talent is high, and we do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. If you are remarkably good at what you do, you belong on our team.

    For US Based Candidates : Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

    This is the most important time to be alive in human history. Join us, and be a part of something incredible.

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    Growth Marketing Lead • San Francisco, CA, US