Director, Global Product Marketing

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy‑saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at‑home hairapist, here to empower self‑expression + bring joy to your haircare experience. all hair is welcome™.

The job

as the Director, Global Product Marketing, you’ll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3‑year innovation strategy to reinforce brand equity and achieve business objectives. You’ll be the strategic lead and day‑to‑day driver behind product marketing—balancing data, insights, and inspired by intuition - to shape the future of our pipeline.

this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You’ll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you’ll also serve as the gatekeeper of global product marketing, working cross‑functionally to deliver a cohesive, high‑impact innovation strategy across all amika channels and markets.

salary : $130,000 - $150,000 DEO + bonus

location : hybrid (must be based nyc + have the right to work in the US)

What you’ll do

PRODUCT, PORTFOLIO & INNOVATION STRATEGY

• Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional / retail / dtc / international)
• Maintain a big-picture mindset while obsessing over the details—ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible.
• Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
• Lead repackaging updates : Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency

PRODUCT INNOVATION

CLAIMS & TESTING

FINANCE

ARTWORK

PRODUCT COMMUNICATION : LAUNCH TOOLKITS & PDP

BRAND & MARKET ANALYTICS

TEAM LEADERSHIP + MENTORSHIP

Must haves

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

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