A company is looking for a Director of Lifecycle Marketing to evolve global campaigns into a scalable, lifecycle-focused growth engine.
Key Responsibilities
Develop and execute integrated marketing campaigns supporting the customer lifecycle in collaboration with key marketing stakeholders
Drive campaign orchestration for global initiatives and ensure cross-channel consistency across various digital platforms
Lead and mentor a team of lifecycle marketers, fostering a collaborative and results-oriented culture
Required Qualifications
8+ years of B2B marketing experience, particularly in lifecycle or campaign leadership roles
Experience targeting enterprise and mid-market accounts in regulated verticals
Proven leadership skills with experience in mentoring high-performing marketing teams
Deep understanding of SaaS business models and customer retention strategies
Strong analytical mindset with the ability to translate data into actionable insights
Director Of Marketing • Burlington, Vermont, United States