Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing to evolve global campaigns into a scalable, lifecycle-focused growth engine.

Key Responsibilities

Develop and execute integrated marketing campaigns supporting the customer lifecycle in collaboration with key marketing stakeholders

Drive campaign orchestration for global initiatives and ensure cross-channel consistency across various digital platforms

Lead and mentor a team of lifecycle marketers, fostering a collaborative and results-oriented culture

Required Qualifications

8+ years of B2B marketing experience, particularly in lifecycle or campaign leadership roles

Experience targeting enterprise and mid-market accounts in regulated verticals

Proven leadership skills with experience in mentoring high-performing marketing teams

Deep understanding of SaaS business models and customer retention strategies

Strong analytical mindset with the ability to translate data into actionable insights