Part Time Social Media Coordinator - Fashion

Client Overview :

Our client is a contemporary apparel brand based in New York City, known for its elevated yet approachable designs and focus on creativity, community, and craftsmanship.

Role Overview :

The Part-Time Social Media Coordinator will support the marketing team in executing the brands digital and social media strategy. This role is ideal for someone who is passionate about fashion, social media, and content creation with a hands-on approach to capturing, editing, and publishing engaging visuals for Instagram, Facebook, and Pinterest.

Part-Time Social Media Coordinator Responsibilities :

Create social-first content including images, videos, stories, and copy aligned with brand guidelines.

Capture and edit video and photo content in-office, at shoots, and during events.

Manage influencer partnerships research, pitch, and coordinate with content creators, including product gifting and relationship building.

Oversee community management : engage with followers, respond to comments and messages, and escalate customer inquiries when needed.

Post approved content across social platforms and monitor performance.

Track social media trends, algorithm updates, and industry shifts to inform strategy.

Report weekly on social media performance and engagement metrics.

Support website updates, product uploads, and digital marketing initiatives as needed.

Collaborate with internal teams on creative, marketing, and product priorities.

Assist with email marketing, digital ad coordination, and publication sourcing as needed.

Part-Time Social Media Coordinator Qualifications :

Strong understanding of Instagram, Facebook, and Pinterest best practices.

Proficiency in photography, videography, and basic editing (phone or camera).

Graphic design experience in Canva; familiarity with Adobe Photoshop, InDesign, or Illustrator is a plus.

Experience or willingness to learn social media management tools (e.g., Sprout Social).

Familiarity with Shopify, Klaviyo, and Microsoft Office (PowerPoint, Excel, Word).

Strong written and verbal communication skills.

Enthusiastic, organized, and detail-oriented with a creative eye for storytelling.