Communications Manager

Overview

Our Mission

Happy, healthy pets, make for happy, healthy people.

We aim to strengthen the unique bond between pets and their parents through our innovative products and services, enabled by brilliant colleagues who embody our values of performance, exploration, togetherness, and sustainability.

Our Journey

In 2016 we set out to focus entirely on pet insurance with pets and families at the centre of our business strategy and in 2017 launched a new brand, EveryPaw.

To offer our customers a choice of insurance options for their pets, we also focussed on finding the right partners to support our growth ambition and our first big partnerships with Sainsbury and Argos, went live in 2019.

Many talented colleagues have joined us, and we now partner with a number of fantastic brands across the retail, charity and financial services sectors. We’ve developed new capabilities, new platforms and new services specifically for our partners to achieve the best customer experience. Over the last 6 years, the number of pet parents we support has grown five-fold to over half a million in 2023. Together we’ve built the leading Pet Partnership business in the UK and are proud to support and engage pet parents every day to ensure happy and healthy pets.

Our ambition

We’re delivering long-term success and growth through empowerment and strong collaboration focusing on our two own brands; EveryPaw and Pet Protect and building great relationships with our partners to provide market leading products, innovative new services, simplicity and a great customer experience. Our goal is to support over 1 million pet parents by the end of 2026.

Pinnacle Pet UK provides great opportunities for those who love pets, want to learn, be challenged and develop. As a team, we are focused on performance and great customer outcomes. We support each other to achieve our individual and collective goals and have a culture where everyone can be authentic, diverse and innovative and truly be the best version of themselves supporting what we do best – pets.

To lead on the successful delivery of the PPUK Communication Strategy to stakeholders (existing and future colleagues, prospective partners and corporate communications).

Ensure colleagues are informed and empowered to contribute to the culture of our business, driving enhanced engagement, performance and growth.

Responsible for creating and distributing engaging news and content through a variety of channels and media.

Working in partnership with the Leadership team, Marketing and people team to ensure a flow of news throughout the business with strong coordination to ensure communications are consistent in tone and approach and promote a sense of colleague inclusivity and belonging.

4 Days per week, salary pro rata.

Responsibilities

Develop, and deliver, a clear internal communications strategy and framework that is aligned to the overall business strategy, culture and values.

Develop and execute communications channels (internal and external) to ensure we optimise our reach to all colleagues and create channels that help to engage and inform, in consideration of the diverse audiences across the business.

For all channels develop and manage content calendar in conjunction with leadership team and adjust strategies as needed

Build and maintain relationships with media outlets, journalists, and influencers. Write and distribute press releases, articles, and opinion pieces.

Translate business / strategic priorities into relevant and engaging stories and content tailored to the right moments, audiences and channels.

Work with the People team to support the delivery of a range of strategic People projects, including those relating to the Colleague Engagement Survey.

Work in partnership with the Marketing team to ensure timely communications are executed to engage and inform colleagues on Marketing campaigns together with news from the wider pet insurance market.

Provide strategic internal communications support to Senior Leaders and key stakeholders around the business, advising on internal communication best practice. Build and maintain relationships with key internal stakeholders.

Responsible for PPUK’s Intranet to ensure it is constantly evolving, contains up to date information relevant information that engages colleagues.

Effectively measure the success of all internal communications, utilising analytics and colleague feedback to drive improved communication solutions, ensuring a clear understanding of the best channels to reach and engage colleagues.

Carry out any other duties which are within the colleague’s skills and abilities wherever reasonably instructed.

Required Skills and Work Experience

Excellent oral and written communication skills, with the ability to communicate effectively at all levels of a business.

A proven track record of managing an internal communications programmes, including engaging colleague communications, channel management, communications planning, change, transformation, and leadership communications.

Significant experience designing and implementing communications campaigns across a broad range of channels, both on and offline.

Ability to prioritise conflicting needs and balance work priorities, organise own workload, work under minimal supervision, and under pressure to achieve deadlines, and respond quickly to new situations and changing priorities.

Ability to think strategically and be proactive with new ideas, while ensuring seamless execution.

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