Paid Media Strategy Director

The Paid Media Strategy Director demonstrates a deep understanding of advertising trends, audience behavior, and industry best practices, serving as a player / coach within the US Petcare Marketing team. Key responsibilities include leading the media agency relationship, collaborating with the therapeutic area teams, and driving the linear TV, digital tv, paid search, paid social, and onsite retail strategy. To optimize investments and ROI, the evaluation and application of marketing mix modeling will be a critical driver of performance success. Serving as the coach for the Programmatic Senior Marketing Manager, this individual plays a critical leadership role in shaping the culture of the marketing organization and talent development.

Key Responsibilities

Strategy and Leadership

• Serve as the paid media agency internal lead to design and deliver strategic plans for US Petcare that support full-funnel demand generation.
• Employ a hands-on approach to media buying, data analysis, and optimization to deliver revenue targets and prepare for pipeline growth.
• Serve as the coach to the colleague driving programmatic execution, providing strategic direction and individual development.
• Prepare and present media plans, budgets, and performance reports to stakeholders.

Cross-Functional Partnership

Analytics and Reporting

Operations

The US base salary range for this full-time position is $180,880-260,015. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved / engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following : (1) our company website at www.Zoetis.com / careers site, or (2) via email to / from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and / or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.