Sr. Marketing Specialist - Commercial Solutions Division

Sr. Marketing Specialist

Comprised of a market-leading portfolio of best-in-class brands, the businesses of ITW Welding work together to provide premium performance delivered through a breadth of solutions encompassing welding, cutting, consumables, and accessories. ITW Welding North America represents Miller Electric Welding Equipment, Safety & Accessories, Hobart Filler Metals, and Bernard / Tregaskiss MIG Guns. Miller Electric Mfg. LLC, headquartered in Appleton, Wisconsin, is wholly owned by Illinois Tool Works. The company maintains its industry leadership by setting the standard for reliability, quality, and responsiveness. Our tagline, "The Power of Blue," is inspired by the blue color of Miller equipment. The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world's largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority : people. Our Commercial Solutions Division (CSD) is seeking a driven Sr. Marketing Specialist who will drive the analysis, development, and implementation of marketing strategies to achieve profitable revenue growth. This individual will work closely with the Marketing Communications Manager, Segment Managers, and Product Managers on developing and executing marketing initiatives for existing and new products for Miller and Hobart.

How You Will Make an Impact :

• Campaign & Content Management : Own assigned product families, ensuring all published content is accurate and up to date. Work with Product Managers to grow product families through content marketing and communication.
• Participate in the GTM process and front-end strategic planning for new product launches, gaining insight into the product lifecycle.
• Collaborate with the agency to plan and execute marketing campaigns for both new and existing products.
• Review and approve social media posts, newsletter content, articles, and other content to ensure brand consistency and campaign goals are met.
• Frequent travel as needed to capture video and photography assets for campaigns and assist with VOC efforts to gather customer insights that support both marketing and product development. Travel is required in this role (25%).
• Customer & Sales Support : Engage in our Customer Backed Innovation process by gathering insights and helping to inform product and marketing initiatives.
• Communicate with the sales team and distribution partners, providing updated sales tools and field materials.
• Participate in regional events, representing the brand and gathering feedback that shapes both marketing and future product direction.
• Trade Show & Event Coordination : Manage the logistics for trade show presence and provide strategic input to showcase our solutions.
• Ensure marketing materials for events are current and effectively highlight our offerings.
• Digital & Collateral Maintenance : Update and maintain the website with new products and marketing resources. Oversee collateral upkeep, ensuring all materials align with brand messaging and are up to date.
• Project & Deadline Management : Serve as project manager for campaign communications, coordinating with team members to meet deliverables and deadlines.

Qualifications :

Additional Information :

ITW Welding is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, age, or any other characteristic protected by law.