Incredible Copywriter

Job Description

Job Description

JOB DESCRIPTION

Copywriter

Incredible Marketing is expanding again and we are seeking a Copywriter to handle our Incredible clients through the strategic and fun content marketing process.

WHO WE ARE :

We are a full-service Interactive Agency based out of our Southern California headquarters. We are a passionate team of creatives in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream.

We are looking for a rockstar Copywriter to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details. www.incrediblemarketing.com

We have fun, form long-lasting friendships, learn from one another and aspire to always live up to our name by being Incredible. We play video games, listen to loud music and make sure that we foster and encourage creativity in our team! That being said, our ideal candidate will have a work ethic second to none and a passion for developing the content department with aspirations of growing with the company.

WHO YOU ARE :

Our ideal candidate is a go-getter with an attitude that both works well with the team and can manage projects alone. We spend a lot of our time working independently, so you must be self-directed, but we are also fun and social and would love that you are too! What other skills and strengths do you need to possess to be successful in this position? Creativity, storytelling, organization, quick-thinking, research skills, ability to multitask, a knack for seeing five steps ahead, initiative, knowledge of industry trends and a constant pursuit of growth.

Working as a part of our Copywriting and Agency Team, you will be responsible for creating high-quality original content with the end goal of improving our clients' brand awareness, educating patients and inspiring action that leads to sales. You will primarily be responsible for the following :

Creating high-quality content based on subjects, titles and keywords provided to you

Pitching ideas for topics, keywords and new content formats

Following requirements in terms of style and project specifications

Conducting research on procedures and industry trends

Optimizing content according to SEO and AIO best practices

Editing, proofreading and improving your own content before submitting it for client review

Revising content according to client specifications

Participating in client meetings

Managing personal workload and deadlines

Participating in team and company meetings

Working on internal initiatives to improve our operations or offerings

Working with internal teams to execute strategies or provide clients answers to questions.

Communication :

Effective and consistent communication is the cornerstone of success — you must be comfortable and confident communicating, as well as being an attentive listener

Excellent verbal and written skills are required

You will primarily communicate with the lead content writer, other members of the copywriting team, Account Managers and Project Managers

You will communicate with other departments and the leadership team as required

Some client communication is expected

Client Relationship :

You will work closely with Account Managers and Project Managers, who are the primary points of contact for clients

When necessary, you will communicate directly with clients to :

Help define their content needs and brand voice

Conduct research

Respond to revision requests

Must be resourceful and utilize the platforms internally to help your clients

Expected to assist clients with inquiries on matters outside of your role should those situations arise

Form strong relationships with your clients, truly understanding their brand and goals

Qualifications :

2+ years direct Content Marketing / Copywriting experience with tangible results — beauty, aesthetics or medical industry history is a plus!

Solid knowledge of fundamental writing, editing and content marketing principles

Strong research and analytical skills

Computer savvy

Proficiency in Google Workspace tools

Attention to detail, timeliness and professionalism

Ability to juggle multiple tasks at one time and prioritize effectively

Excellent verbal, written and people skills

Ability to communicate clinical or difficult concepts in a way that a lay audience can easily understand

Can participate in idea generation and strategy development

Must be comfortable communicating with clients as needed

Highly-motivated individual with the ability to work in a fast, dynamic work environment

Pluses :

Familiarity with Grammarly, Slack, Wrike, and AI tools (esp. Claude and ChatGPT)

Working knowledge of SEO and AIO best practices

Experience with Google Analytics, SEMRush, Ahrefs and similar tools

Experience with other forms of media (e.g. photo, video, audio, graphic design, journalism)

Understanding the importance and benefits of content marketing

Following developments in the content marketing / digital marketing space

Knowledge of the cosmetic medical industry and aesthetics trends

The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services. Everyone else has worked very hard to build up Incredible to what it is today, and we seek the right person to help us grow to the next level.