Content Specialist Job at The Durst Organization in New York

Overview

The Content Specialist supports a range of communications and digital marketing initiatives with a strong focus on content creation, social media management, and campaign coordination. This role is ideal for a creative generalist who can produce high-quality content across platforms to help drive brand awareness and engagement.

In partnership with the communications and marketing teams, the Content Specialist will be a storyteller for an iconic real estate portfolio with buildings including One World Trade Center, One Five One West 42nd Street, and VIA 57 WEST. The Content Specialist will collaborate with the communications and marketing teams to explore buildings, neighborhoods, and the history of a company that has shaped New York City for 110 years.

Responsibilities

• Create, write, and publish compelling content for social media (for example : LinkedIn and Instagram), email newsletters, Durst-residential and Durst-commercial Apps, internal communications platforms, and other digital channels.
• Consistently capture and reflect Durst’s unique voice and perspective throughout all executions to maintain brand affinity.
• Support and develop content marketing strategies that align with initiatives and company goals.
• Manage the planning and execution of content calendars to align with broader Communications / Marketing campaigns and business goals.
• Coordinate and track timelines, deliverables, and performance metrics for campaigns and content initiatives to support company goals.
• Monitor and engage with audiences across platforms, responding to comments and messages as needed, while maintaining Durst’s voice and brand image.
• Support all brand storytelling efforts with audio / visual content including hooks, photos, and videos.
• Oversee and direct consultants (such as videographers) to help produce desired content on time and within budget.
• Maintain digital asset libraries and ensure content consistency with brand guidelines.
• Assist with reporting on content performance and provide insights to guide future efforts.
• Monitor trends and adopt best practices to produce top-quality content to support business objectives.
• Serve as a resource, advocate, and catalyst for sustainability at The Durst Organization, applying sustainability into processes, SOPs, and adopted business practices.
• Perform all other related duties as required and assigned.

Qualifications

Salary Range : $100,000 - $120,000

EEOC

Equal Opportunity Employer and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities. The Durst Organization is an equal opportunity employer for all and an employer for qualified veterans and individuals with disabilities in accordance with applicable laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, genetic information, disability or protected veteran status, or any other characteristic protected by law.

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