Brand Specialist - Digital Marketing

Brand Specialist - Digital Marketing

At Mohawk Industries, we're committed to more more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

As a Digital Brand Specialist, you will play a key role in enhancing our online presence and driving engagement through strategic content development, project management, translation support, and data-driven analytics. You will work closely with cross-functional teams to ensure that our digital marketing efforts are aligned with our business goals and deliver measurable results.

What you'll do :

Manage high-quality, engaging content for our websites, including blog posts, product descriptions, and landing pages using Content Management System and other platforms.

Collaborate with the segment and content team to ensure consistency in tone, style, and branding.

Optimize content for search engines (SEO) to improve visibility and organic traffic.

Regularly update and maintain the website to ensure accuracy and relevance.

Coordinate project workflows including assisting in development of schedules and tracking through various departments and customer bases. Communicate project status and updates to stakeholders.

Identify and mitigate potential risks and issues to ensure project success.

Develop communication materials for marketing initiatives internally and externally and provide support for trade shows and sales / marketing meetings.

Work on projects and assignments as part of a large work team.

Manage current analytics platforms and support with the improvement of reports, dashboards and tool implementation. Analyze data to identify trends, insights, and areas for improvement.

Prepare and present regular reports to stakeholders, highlighting key metrics and recommendations.

Provide translation support for website content, marketing materials, and other communications to ensure accuracy and cultural relevance. Work with external translators and language service providers as needed.

Use innovative solutions to enhance personal work and, where applicable, the work of the team.

Effectively apply functional, process, and procedural or technical knowledge to address business challenges.

Provide guidance and assistance to entry-level professionals.

Influence others within the job area through explanation of facts and policies to resolve routine issues.

Perform other duties as needed.

What you have :

Bachelor's degree in a related field preferred.

2-4 years' relevant experience OR equivalent combination of education and experience.

What you're good at :

Spanish or French Language proficiency

Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.

Excellent communication, problem solving, and organizational skills.

Able to multitask, prioritize, and manage time effectively.

High level of integrity and discretion in handling sensitive and confidential data.

Proficient using Microsoft Office Suite products.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability / veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.