Confidential is hiring : Vice President of Paid Media in Chicago

Vice President of Paid Media

About the Company

Globally focused integrated communications agency

Industry

Public Relations and Communications

Type

Privately Held

Founded

1998

Employees

501-1000

Categories

• Consulting & Professional Services
• Public Relations
• Advertising Services
• Advocacy
• Consulting
• Agency

Specialties

Business Classifications

About the Role

The Company is seeking a VP, Paid Media to lead the strategic direction and execution of paid media programs. The successful candidate will be responsible for driving the existing client business and expanding the paid media practice within the digital team. This role requires a digital paid media expert with a strong background in paid social, paid search, direct and programmatic display, and media partnerships. The VP, Paid Media will be at the forefront of developing integrated media strategies, supporting brand storytelling, and key campaign moments. They should be adept at leveraging market, category, and audience insights to create unique paths for clients and be highly analytical, with a data-driven approach to strategy, execution, and measurement.

Applicants for the VP, Paid Media position at the company should have at least 8 years' experience in the paid media industry, with a deep knowledge of digital and paid media. The role demands a candidate with strong experience across various paid social media platforms, direct and programmatic display, SEM, and proficiency in SEO and content marketing. The ideal candidate will be a natural leader, with a proven track record in managing and mentoring a team, and possess strong problem-solving skills. They should be highly experienced in client counsel, with the ability to handle tough Q&A conversations, and have a strong background in client presentations. The role also requires a candidate with excellent project management skills, a strong understanding of performance metrics, and the ability to spot trends for effective media optimization.

Hiring Manager Title

SVP, Paid Media

Travel Percent

Less than 10%

Functions

Confidential