Brand and Marketing Coordinator (Auxiliary Services)

About UMass Amherst

The flagship of the Commonwealth, the University of Massachusetts Amherst is a nationally ranked public land-grant research university that seeks to expand educational access, fuel innovation and creativity, and share and use its knowledge for the common good. Founded in 1863, UMass Amherst sits on nearly 1,450-acres in scenic Western Massachusetts and boasts state-of-the-art facilities for teaching, research, scholarship, and creative activity. The institution advances a diverse, equitable , and inclusive community where everyone feels connected and valued-and thrives, and offers a full range of undergraduate, graduate and professional degrees across 10 schools and colleges, and 100 undergraduate majors. We believe every member of our university community can contribute to our ongoing success by striving for the highest level of excellence as we seek breakthrough solutions to mounting environmental, social, economic, and technological challenges in our world.

Job Summary

The Brand and Marketing Coordinator will play a pivotal role in advancing the strategic goals of UMass Auxiliary Enterprises (AE) through comprehensive marketing, brand development, and communications efforts. Reporting to the Senior Director of Auxiliary Enterprises Procurement & Strategy, this position will focus on formulating strategic partnerships, implementing marketing initiatives, and maintaining brand consistency across various platforms while utilizing data analytics to inform decisions and optimize performance. The role requires a blend of creativity, analytical skills, and project management expertise to support the mission and values of Auxiliary Enterprises at UMass Amherst.

Essential Functions

• Assist in planning, implementation, and execution of both long- and short-term marketing strategies for Auxiliary Enterprises.
• Work closely with contracted graphic designers and printers to ensure brand image and messaging align with AE goals.
• Develop graphic design elements such as flyers, posters, banners, patches, screens, and more to support marketing campaigns.
• Develop marketing strategies and assist in the planning and execution of the annual Tastes of the World : Chef Culinary Conference & other Auxiliary Enterprises events.
• Work with UMass Auxiliary Enterprises leadership on creating new events.
• Promote programs aimed at increasing awareness about UMass Auxiliary Enterprises through targeted public relations campaigns.
• Act as the primary point of contact of the department's social media efforts, including content creation, scheduling, and engagement strategies.
• Produce, maintain, and update AE websites and app to ensure user-friendly and engaging digital experiences.
• Utilize market research, surveys, and social media analytics to create metrics and reports for social media performance.
• Produce various media, including videos, creative copy, photographs, and digital image manipulation, to support marketing efforts.
• Develop agendas for meetings and distribute recaps to attendees as needed to ensure clear communication and follow-up actions.
• Assemble detailed reports for senior leadership by gathering and synthesizing data from various databases.

Other Functions

Performs other duties as assigned.

Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

Physical Demands / Working Conditions

Typical office environment

Work Schedule

Salary Information

Level 25

PSU Hiring Ranges

Special Instructions to Applicants

Please complete online application and provide contact information for (3) three professional references.

The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.