Overview We’re seeking a talented and experienced social media manager to join our amazing marketing team — someone who’s a master of their craft. Someone who keeps up with trends, but who leads with data, creativity, and strategic thinking. Someone who can speak the language of executive and technical audiences in a human-to-human way. Someone who sees generative AI as a key that'll unlock their most creative ideas and help bring them to life. Someone who can make a post go viral faster than a sneeze in a crowded elevator (AI wrote that one).
Is this you? If so, read on.
You'll be responsible for executing social media strategies that drive engagement, brand awareness, and lead generation. You'll play a crucial role in simplifying complex technical and business topics and effectively communicating our brand and value proposition to our target audience. Excellent copywriting and content creation skills, a deep understanding of social media platforms, and experience in fast-growing B2B companies are an absolute must for success in this role.
Responsibilities Collaborate with marketing leadership to develop and execute a comprehensive social media strategy that aligns with our brand identity, business objectives, and target audience
Collaborate with our executive leadership team to develop original social media content that will build their social media presence and following
Create engaging and compelling social media content, including posts, short videos, infographics, and other multimedia assets
Simplify complex technical topics and communicate them in clear, concise shortform copy that resonates with our target audience of enterprise executives and technical leaders
Curate sharable content from industry experts that engages and informs our social media followers
Get employees involved in sharing and promoting content created by WRITER and other experts in the field
Manage, maintain, and grow our social media channels, including but not limited to LinkedIn, X, Instagram, and YouTube
Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement
Collaborate with cross-functional teams, including design and product, to ensure social media content aligns with overall marketing initiatives
Engage with our social media community, respond to comments and messages, and foster meaningful conversations with our audience
Leverage social media analytics and reporting tools to track and measure the performance of social media campaigns, providing insights and recommendations for optimization
Stay up-to-date with the latest social media best practices, algorithm changes, and emerging trends, and apply them to enhance our social media presence
Monitor and manage social media advertising campaigns, working closely with the paid marketing team to optimize targeting, messaging, and budget allocation
Qualifications Bachelor's degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus
Proven experience (5+ years) as a Social media manager in a fast-growing B2B company, preferably in the technology or SaaS industry. Bonus points for agency experience
Proven experience working with tech industry executives to build their social media followings — if you have a following of tech / enterprise leaders on your personal social media accounts, all the better
Excellent writing and editing skills, with the ability to simplify complex technical topics and communicate them effectively to a non-technical audience
Strong understanding of the tech industry with the ability to discuss the business and landscape of generative AI technology
Strong creative thinking and storytelling abilities, with a keen eye for visual aesthetics and the ability to create engaging multimedia content
Keen interest and enthusiasm in using generative AI to accelerate social media content production
Deep understanding of social media platforms, algorithms, and best practices, including LinkedIn, X, Instagram, and YouTube
Strong collaboration skills and the ability to work across teams to develop ideas for social media content
Analytical mindset with the ability to interpret social media data, derive actionable insights, and make data-driven decisions
Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously in a fast-paced environment
Proficiency in using social media management and analytics tools, such as Hubspot, PostBeyond, Hootsuite, Buffer, Sprout Social, Google Analytics, and social media listening platforms
Proficiency in using project management software such as Asana, Clickup, and Notion
Proficiency in using visual content creation tools such as Canva, CapCut, and Figma
Knowledge of B2B marketing strategies, lead generation tactics, and demand generation principles is highly desirable
Additional If you’re a creative and strategic thinker with excellent writing skills and a passion for simplifying and humanizing complex technical and business topics, we'd love to have you join our team. Help us build a strong social media presence, engage our target audience, and drive brand awareness and lead generation in our fast-growing generative AI company.
Benefits Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (12 weeks)
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Home office setup, cell phone, internet
Wellness stipend for gym, massage / chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k
WRITER is an equal-opportunity employer and is committed to diversity. We don\'t make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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In Summary : We're seeking a talented and experienced social media manager to join our amazing marketing team . You'll be responsible for executing social media strategies that drive engagement, brand awareness, and lead generation . Responsibilities include creating engaging and compelling social media content, including posts, short videos, infographics and other multimedia assets .
En Español : Buscamos un gerente de redes sociales talentoso y experimentado para unirse a nuestro increíble equipo de marketing. Alguien que es un maestro en su oficio. alguien que sigue las tendencias, pero que lidera con datos, creatividad y pensamiento estratégico. Alguien quien puede hablar el lenguaje de la audiencia ejecutiva y técnica de una manera humana-a-humana. Responsabilidades Colaborar con el liderazgo de marketing para desarrollar y ejecutar una estrategia integral de redes sociales que se alinee con nuestra identidad de marca, objetivos comerciales e audiencia objetivo Colaborar con nuestro equipo directivo ejecutivo para elaborar contenido original en las redes sociales para construir su presencia en los medios sociales y seguir Crear contenidos atractivos y convincentes en redes sociales, incluidas publicaciones, vídeos cortos, infografías y otros activos multimedia Simplificar temas técnicos complejos y comunicarlos en forma clara y concisa copia corta que resuene con nuestro público objetivo. Las certificaciones adicionales en marketing de redes sociales son una experiencia más probada (5+ años) como gerente de medios sociales en una empresa B2B que crece rápidamente, preferiblemente en la industria tecnológica o SaaS. Puntos de bonificación para experiencia en agencias Experiencia probada trabajando con ejecutivos de la industria tecnológica para construir sus seguidores en las redes sociales si tiene un seguimiento de líderes tecnológicos / empresariales en sus cuentas personales de medios sociales, todos los mejores Habilidades excelentes de escritura y edición, con la capacidad de simplificar temas técnicos complejos y comunicarlos eficazmente a una audiencia no técnica Conocimiento sólido de la indústria tecnológica Con la habilidad de discutir el negocio y el paisaje de la tecnología generativa de IA Capacidades de pensamiento creativo y narración de historias fuertes, con un ojo agudo por la estética visual Y la posibilidad de crear contenido multimedia atractivo Keen interés y entusiasmo en AI genético para acelerar la producción de contenidos sociales Comprensión profunda de las plataformas de comunicación social, algoritmos y buenas prácticas, incluyendo LinkedIn, XBoy conocimientos, y habilidades adicionales de colaboración rápida y el equipo de trabajo para desarrollar ideas de gestión de contenido Proteccional Los equipos profesionales tienen la capacidad para derivar datos sociales con la generación de información e análisis automático, utilizando herramientas técnicas como Google Analytics, así como estrategias de diseño y administración de contenidas sociales. Ayuda a construir una fuerte presencia en las redes sociales, involucrar a nuestro público objetivo y impulsar la conciencia de marca y generación de líderes en nuestra creciente empresa generadora de IA. Beneficios cobertura médica, odontológica y visual para usted y su familia Libra parental pagada para todos los padres (12 semanas) Cuenta flexible de gastos y opciones FSA dependientes Cuentas de ahorro de salud para planes elegibles con contribución de compañía Instalación de oficina domiciliaria, teléfono celular, Internet Beca de bienestar para gimnasia, masaje / quiropráctico, capacitación personal, etc. Becas de aprendizaje y desarrollo fuera del sitio web y fuera del equipo Competición competitiva, opciones de acciones de la compañía y 401k WRITER es un empleador de igualdad de oportunidades y está comprometido con la diversidad. No tomamos decisiones de contratación o empleo basadas en registros sexuales, color, religión, criatura, género, discapacidad, edad, estado de convicción, embarazo, identidad matrimonial, nacionalidad, libertad de expresión sexual y otros trabajos que se encuentren protegidos por el estatuto legal federal de San Francisco bajo la ley Federal #1880, así como sus mejores condiciones laborales o profesionales de trabajo.
Social Media Manager • New York, NY, United States