MEDIA EXECUTIVE - WBTV

Media Executive - WBTV

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 75 years, WBTV prides itself on putting its viewers first. Being "On Your Side" is more than just a slogan, but is a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the "most trustworthy source of news and information" in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.

Job Summary / Description :

We are looking for Sales Super Stars! As a sales Media Executive, you will help local businesses connect with their potential customers using the best resources in the business. We have a top-performing sales team and an awesome culture. A minimum of 1 year of sales experience is required. Broadcast and / or digital advertising sales experience is preferred, but a successful outside sales track record will also be considered. This is an on-site position (not remote). Living the golden rule and having a strong desire to help people is necessary.

Duties / Responsibilities include, but are not limited to :

• Responsible for generating new advertising revenue by cold calling new prospects, and developing new advertising accounts for station and station's digital products.
• Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients.
• Keep up to date on all station product lines and programming features including the product lines and programming features of competing TV stations and other media platforms.
• Negotiates advertising rates and schedules along with preparing creative written and oral proposals to clients.
• Must be able to provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database Matrix on a weekly basis.
• Monitors accounts receivable of their client base.
• Maintains daily call tracking and appointments within our Matrix database and achieves weekly appointment-setting minimums.

Qualifications / Requirements :

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.