Digital Marketing Manager

Job Description

Job Description

Digital Marketing Manager

_______________________________________________________________________________________________________________________________

DEPARTMENT : Marketing

REPORTS TO : Director of Marketing

Schedule : Monday-Friday, 8am-5pm (In office / Hybrid)

FLSA : Exempt

Why You Should Join Us!

• A comprehensive health plan that includes medical, dental, and vision coverage to ensure you and your family have access to the care you need
• A 401(k)-retirement plan with a generous company match to help you save for your future and achieve your financial goals
• Other fringe benefits including Birthday & Anniversary bonus , company-wide discounts , life insurance, Telemedicine access, short & long-term disability, and more!
• Positive work environments that offer work / life balance and professional growth
• Mission-driven work making a global impact with local roots
• The opportunity to have hands on work experience with industry leading , innovative technology

Position Summary

The Digital Marketing Manager will be our hands-on expert in all things digital marketing. They will help define vision, strategy, and execute digital initiatives alongside, and in concert with, organic teams. The Digital Marketing Manager will analyze current leads, sales, and installs to translate these into tangible ad campaign actions to help the business deliver the maximum return on digital advertising investment.

The ideal candidate for this role is a self-driven individual, who is marketing trend savvy and is continuously thinking about how to improve efficiency and effectiveness of the digital marketing processes. They identify opportunities and act on them without supervision or direction. Additionally, the professional is a self-starter who goes above and beyond the expected requirements of the role.

Essential Duties and Responsibilities

Routinely evaluate current analytics and make decisions that will result in key optimizations for more refined campaign performance

Create, maintain, and report comprehensive lead attribution data

Articulate Digital vision and translate details into clearly understandable projects and timelines

Qualifications

Benefits

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or finger, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.

The requirements listed in this document are the minimum levels of knowledge, skills or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.