Local SEO Director

The Director of Local SEO & LSA will serve as the strategic leader driving Rankings.io’s local visibility across all client accounts — blending deep expertise in Local SEO with advanced knowledge of Google Local Services Ads (LSA) to help law firms dominate local search results and generate high-quality leads.

This role will lead the development and execution of local strategies that integrate organic and paid visibility, scaling processes, mentoring a high-performing team, and ensuring every client experiences measurable growth in both traffic and lead generation.

At Rankings.io, we help law firms own their market through technical excellence, local dominance, and campaigns that convert. The Director of Local SEO & LSA will set the vision for local optimization across the agency, building the frameworks, tools, and culture that sustain performance and innovation at scale.

Responsibilities

Leadership & Strategy

• Develop and execute a comprehensive Local SEO + LSA strategy aligned with Rankings.io’s broader client growth objectives.
• Lead, mentor, and grow the Local SEO team — including managers, specialists, and coordinators — fostering a culture of innovation, performance, and accountability.
• Serve as a senior advisor to clients and internal stakeholders on complex local visibility challenges, balancing both paid and organic strategies.
• Partner with the VP of SEO and executive leadership to define department KPIs, establish service-level standards, and forecast staffing and resource needs.

Client Performance & Growth

Innovation & Execution

Operational Excellence

Requirements

Benefits