Director, Digital Marketing

Director, Digital Marketing

A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning / evening / weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.

Responsibilities :

• Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.
• Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand.
• Ensure allocation targets are being met across all necessary internal partners.
• Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.
• Host constructive creative discussions with xLOBs to improve social performance.
• Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles.
• Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners.
• Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film / series by film / series basis.
• Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases.
• Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams.
• Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.
• Collaborate with internal media team, external media agencies, creative vendors and / or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.
• Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets.
• Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively.
• Identify key trends, tools, technologies and ongoing market intelligence in the social / interactive / mobile space.
• Coordinate site launches and / or traffic-driving events with internal / external partners.
• Oversee relationship and campaign development with internal global markets and stakeholders.
• Develop with SVP campaign filmmaker decks and present to internal key stakeholders.
• Manage team managers and sr. manager(s).

Basic Qualifications :

Required Education :