Director of Brand Marketing

A company is looking for a Director of NordicTrack Brand & Product Marketing.

Key Responsibilities

Reposition and revitalize the NordicTrack brand across various channels to strengthen brand equity

Plan and optimize go-to-market strategies for product launches, collaborating with multiple teams

Deliver effective product marketing execution to enhance awareness, consideration, and conversion

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field

Minimum 7 years of experience in brand and / or product marketing focused on Go-To-Market strategies

Proven track record of leading successful product launches across multiple channels

Authorized to work in the United States without sponsorship

Preferred : MBA or advanced degree, fitness industry experience