Chief Brand Officer

Job Description

Chief Brand Officer

Location : New York, NY (Global Headquarters)

Industry : Consumer Brand | Scope : Global Brand Leadership | Team : 30+ across U.S., Europe, and Asia - plans to expand into LATAM

Our client is a globally scaling consumer brand in the health and wellness space, with a decade of impact and a rapidly expanding product portfolio. Headquartered in New York, the company is now seeking a transformative Chief Brand Officer to lead brand strategy, creative direction, and global resonance at scale.

This is a senior executive role within a high-growth organization that’s already earned consumer trust and market traction. You’ll oversee a global team of 30 brand, content, and design professionals, and serve as the strategic architect of a brand that’s ready to go from admired to iconic.

What You’ll Lead

• Development and execution of a long-term brand vision that aligns with business goals and global relevance
• Creative direction across all consumer touchpoints—digital, retail, packaging, partnerships, and experiential
• Brand architecture and portfolio positioning across a multi-product ecosystem
• Global campaign strategy and performance optimization across U.S., EMEA, and APAC markets
• Leadership and mentorship of a 30-person brand team distributed across key global hubs
• Strategic communications and reputation management during high-stakes moments
• Executive storytelling and brand representation in investor decks, media, and public forums
• Cross-functional alignment with product, growth, and CX to ensure brand-led decision-making
• Brand governance and integrity—ensuring consistency, resonance, and trust across every market

What You Bring

What We Offer