Digital Engagement Manager

Digital Engagement Manager

Position Summary & Mission

The Digital Engagement Manager develops and implements strategies to increase brand awareness, engagement, and online reputation for BIBIBOP Asian Grill. This position manages content creation across social media platforms and ensures alignment with the company's marketing objectives, annual campaign calendar, and brand standards.

The role collaborates with internal teams and external partners to produce multimedia content, maintain a consistent brand voice, and measure the effectiveness of digital marketing initiatives.

Key Responsibilities

• Develop and manage social media and online reputation strategies aligned with business goals.
• Create and edit multimedia content, including written, photographic, and video assets, for multiple social platforms.
• Partner with creative, marketing, and field teams to execute national and localized campaigns.
• Provide training and guidance to field leadership on content best practices.
• Track, analyze, and report on performance metrics, providing data-driven recommendations.
• Research and implement emerging trends, tools, and best practices in digital engagement.
• Coordinate with external vendors to deliver marketing initiatives within budget.
• Ensure timely and accurate execution of all deliverables.
• Represent the brand consistently across all digital channels.
• Perform other duties as assigned.

Skills & Competencies

Qualifications