Associate Director, Data Operations (Audience & Strategy) Job at Omnicom Media G

The Company :

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

About the Role

Comfluence is seeking an Associate Director, Audience & Data Strategy to join our growing team in New York. This role is a unique opportunity to shape and independently drive audience strategy on a high-profile, multi-vertical client that touches nearly every facet of modern consumer life. Focusing within e-commerce and health services, you'll be a key partner in translating leadership's transformation priorities into day-to-day, actionable strategies that guide media planning, targeting, and measurement.

As an individual contributor, you'll serve as the bridge between enterprise-level objectives and executional teams, bringing clarity, rigor, and consistency to how audience insights and strategies are developed and applied to paid media strategy. This role requires strong analytical and storytelling skills, the ability to drive collaboration and build rapport across teams with diverse expertise, and the discipline to manage multiple projects and competing deadlines.

Key Responsibilities

• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation working with data from a variety or sources (e.g., Nielsen, MRI, GWI, 1P, etc)
• Partner closely with analytics and data science teams to design custom audience approaches
• Translate strategic priorities into actionable frameworks for segmentation, audience targeting, and audience based measurement in collaboration with investment, marketing sciences, and strategy teams.
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations
• Serve as a connector across teams, ensuring audience insights are embedded and flow seamlessly across planning, activation, and reporting.
• Proactively manage multiple concurrent projects with overlapping timelines, balancing short-term needs with long-term prioritie
• Build trust and collaboration with teams from different backgrounds, guiding alignment and fostering productive ways of working.

Qualifications

Preferred Qualifications

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications / skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include : health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD / LTD insurance benefits.

Compensation Range

$70,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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