Vacations Marketing Coordinator

OVERVIEW : The Vacations Marketing Coordinator plays a key role in enhancing brand recognition, driving charter revenue, and generating qualified prospects for yacht purchases through creative and data-driven marketing initiatives. This role combines strategic planning with hands-on execution across traditional and digital marketing channels to support overall business growth.

KEY RESPONSIBILITIES :

• Develop and execute marketing plans to support charter sales and yacht sales.
• Manage digital and traditional campaigns including advertising, email marketing, social media, direct mail, printing, promotions, and partnerships.
• Support the VP of Vacations in the planning, development, and coordination of all marketing strategies and initiatives.
• Coordinate and deliver marketing support for group Flotillas, Getaways, and customer events.
• Maintain and grow brand visibility through sponsorships, partnerships, and trade show participation.
• Manage content calendars and ensure timely, engaging posts across digital and social channels.
• Track and analyze lead generation metrics, campaign ROI, and overall marketing performance.
• Conduct competitive research and provide market insights to inform marketing strategies.
• Maintain strong vendor relationships with ad agencies, technology partners, and public relations firms.
• Collaborate with internal teams to align marketing efforts with sales and customer experience objectives.
• Perform other duties as assigned

K EY SKILLS :

KEY RESULTS :

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.