Marketing Strategist Job at Mindlance in Richmond

Title : Marketing Strategist

Location : Richmond, VA (hybrid)

Alternate Locations : McLean, VA, New York, NY or Wilmington, DE

Duration : 14 months, possibility of extension or conversion

Responsibilities :

• Successfully partner with and learn from more senior team members
• Become autonomous in the strategic development and execution of marketing campaigns in the mobile app
• Lead new creative development for in-app marketing placements in partnership with internal creative teams
• Partner with SFMC teams to strategically build campaign audiences and customer journeys
• Leverage understanding of full marketing funnel to coordinate campaigns and messaging within the app that align to higher-level messaging strategies
• Successfully work with partner and product teams to develop and execute on campaigns that help to successfully drive product performance in-app
• Manage stakeholder communications and expectations throughout the campaign lifecycle
• Continuously monitor campaign performance and identify / execute opportunities for in-flight enhancements

Basic Qualifications :

Preferred Qualifications :

EEO :

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans."