Director, Product Design

Base pay range

$185,600.00 / yr - $319,000.00 / yr

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and / or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants : Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees — If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Team and role overview

The SoFi product design team is dedicated to developing user-friendly and intuitive experiences. This role is specifically leading the PALS team, which manages Protect (insurance), At Work (employer benefits), Lantern (marketplace), and Small Business (SMB) verticals. The team focuses on driving growth and profitability across these offerings and is responsible for the full lifecycle of these businesses, from strategy and P&L to execution, partnerships, and member experience. The goal is to scale these businesses into the next major growth engines for SoFi.

As the Design Director for the PALS team, you will oversee the design lifecycle for four product lines : Protect, At Work, Lantern, and Small Business (SMB). You will drive innovation, design execution, ensure seamless feature delivery, and uphold operational excellence across all PALS offerings, connecting these products with the broader SoFi ecosystem.

We are seeking a leader with experience designing for incubator teams or accelerator programs. You should navigate financial markets, regulatory considerations, and the behaviors of 0-1 teams to create new business lines that are sophisticated and accessible. You’ll mentor and grow design talent, establish best practices, and contribute to a strong creative culture at SoFi, collaborating with design leadership across the company to ensure consistency across SoFi’s financial products.

What You’ll Do

• Define the design strategy and vision for new products and lines of business
• Collaborate with key partners including Product, Engineering, Business, Marketing & Ops
• Strategize on roadmaps and priorities with key cross-functional leaders
• Ensure strong design practices from concept to launch, resulting in high quality, polished launches
• Model strong communication skills and ability to influence a diverse group of stakeholders
• Leverage data and research investigations to build strong points of view on product direction
• Collaborate directly with the Research & Design Leaders to ensure a coherent single SoFi experience beyond your primary product & feature areas
• Spearhead critical efforts in process, craft and execution
• Mentor, inspire, and grow members of the larger Research & Design team

What You’ll Need

Seniority level

Employment type

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