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Senior Brand Manager
Senior Brand ManagerPilgrim's • Greeley, Colorado, USA
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Senior Brand Manager

Senior Brand Manager

Pilgrim's • Greeley, Colorado, USA
30+ days ago
Job type
  • Full-time
Job description

Description

Position at Pilgrims

Senior Brand Manager

Purpose and Scope / General Summary : We are seeking a strategic & execution-focused Senior Brand Manager to join our team at Pilgrims! The S enio r Brand Manager would have ownership and responsibility for building four exciting brands in a highly entrepreneurial environment. This role will drive brand planning integrated communications and innovation initiatives and is pivotal in shaping the brands long-term vision and short-term execution across multiple channels and teams.

Responsibilities :

  • Strategic Planning & Brand Stewardship

Serve as a key contributor to the 3-Year Plan (3YP) and 1-Year Plan (1YP).

  • Lead quarterly marketing planning execution and optimization.
  • Steward brand fundamentals and visual identity across all communications.
  • Cross-Functional Leadership
  • Act as the lead point of contact for Integrated Agency Teams (IAT).

  • Partner closely with Club and Retail Sales teams to align marketing efforts.
  • Lead quarterly content strategy and development oversight.
  • Comfortable presenting to senior leadership.
  • Consumer Insights & Communications
  • Partner with Insights to lead research on consumer targeting marketing product optimization product development and brand-building initiatives.

  • Lead Integrated Marketing Communications (IMC) planning and execution across a wide array of tactics including media / digital content PR initiatives and events.
  • Innovation & Product Development
  • Oversee short-term and mid-term innovation and commercialization efforts.

  • Lead product renovation initiatives to enhance brand relevance and performance.
  • Identify and build alignment around opportunities for new and improved products based on consumer insights or category developments.
  • Budget & Performance Management
  • Tracks performance and KPIs adjusting plans as needed Own the annual marketing budget and Statements of Work (SOWs).

  • Responsible for budgeting leading monthly spend and utilization evaluations and providing strategic recommendations.
  • Own marketing / media reporting and develop action plans based on performance insights.
  • Other duties as assigned
  • Qualifications :

  • Bachelors degree (B.A) in Brand Marketing field and 7 years of related experience in CPG; required. MBA in Marketing or related field preferred.
  • Experience leading and overseeing a budget for a brand and / or portfolio of brands and communicating budget updates in a cross-functional environment.
  • Experience working with syndicated data and guiding others in how to utilize it to develop fact-based presentations
  • Strong quantitative and analytical skills required.
  • Understanding of brand management disciplines key marketing strategies media and selling dynamics.
  • Strong communication (verbal and written) and interpersonal skills required.
  • Ability to prioritize projects and produce high quality and quantity outputs that adds value to the company.
  • Proven experience in brand marketing strategic planning and cross-functional leadership.
  • Strong understanding of integrated communications and consumer insights.
  • Ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Excellent communication analytical and organizational skills.
  • Ambitious self-starter with a can-do attitude. who loves to work in a fast-paced environment.
  • Can perform the functions of the job with or without a reasonable accommodation
  • As a salaried position with the company you may be required to travel at some point to other facilities to attend Company events or as a representative of the Company in other situations. Unless otherwise specified in this posting the amount of travel may vary and the most qualified candidate must be willing and able to travel as business needs dictate.
  • The applicant who fills this position will be eligible for the following compensation and benefits :

  • Benefits : Vision Medical and Dental coverage begin after 60 days of employment;
  • Paid Time Off : sick leave vacation and 6 company observed holidays;
  • 401(k) : company match begins after the first year of service and follows the company vesting schedule;
  • Base salary range of $135000 - $155000 ;
  • Incentive Pay : This position is eligible to participate in the Companys annual bonus plan the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and
  • Career Development : Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.
  • For individuals assigned and / or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions including but not limited to a candidates relevant experience qualifications skills competencies and proficiencies for the role.

    This position does not have an application deadline. We will continue to recruit until the position has been filled.

    The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal we conduct d rug alcohol and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

    About u s : Pilgrims is a leading global food company with more than 62000 team members worldwide. The company processes prepares packages and delivers fresh frozen and value-added food products for customers in more than 100 countries. Pilgrims operates protein processing plants and prepared foods facilities in 14 states Puerto Rico Mexico the U.K the Republic of Ireland and continental Europe. Pilgrims is headquartered in beautiful Greeley Colorado at the JBS USA corporate office where our 1200 employees enjoy more than 300 days of sunshine a year.

    Our mission : To be the best in all that we do completely focused on our business ensuring the be s t products and services to our customers a relationship of trust with our suppliers profitability for our shareholders and the opportunity of a better future for all of our team members.

    Our core values are : Availability Determination Discipline Humility Ownership Simplicity Sincer ity

    EOE including d isab ility / vets

    Unsolicited Assistance : JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system in any form without a valid written request and search agreement previously approved by HR will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.

    Required Experience :

    Manager

    Key Skills

    Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Senior Brand Manager • Greeley, Colorado, USA

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