Commercial Lead Generation Specialist

Lead Generation Specialist

With limited supervision, the Lead Generation Specialist is responsible for collaborating with assigned industry banking teams to plan, develop, implement, and track the performance of omni-channel lead generation and prospect nurturing programs to drive new revenue opportunities for the commercial bank.

Duties And Responsibilities

Content Publication & Distribution :

Collaborate with assigned industry teams and Capstone's Market Intelligence Team to advance the bank's thought leadership by publishing SEO-optimized reports, blog articles, whitepapers, press releases, deal announcements, client testimonials, and case studies to capstonepartners.com and implementing the distribution and promotion of such to increase demand & lead generation through website visits and creating calls-to-action on the website to capture lead information for strategic use in future nurturing. Responsible for ensuring that all content published publicly has been reviewed and approved by all key stakeholders, prior to publication, as required.

Campaign Audience Building :

Manage audience building for assigned industry banking teams for the purpose of lead generation and nurturing campaigns, including sector-focused private company prospects, strategics, and private equity firms. Includes utilization of tools, such as Source Scrub, Zoom Info, Pitchbook, LinkedIn, Max, Edge, and other databases to find and enrich company and contact data for specific campaigns.

Contact Nurturing :

Generate comprehensive annual marketing plans for target sectors covered by key banking partners and providing strategic recommendations to bankers, Market Intelligence, and Demand & Lead Generation team leaders on supplemental touchpoints needed and touchpoint timing. Work collaboratively with assigned banking teams to define sector-specific target prospect audiences, segment them by their needs and where they are in the business lifecycle and plan, produce, and implement cross-channel contact nurturing campaigns to deepen banker relationship and encourage cross promotion of commercial services to enhance client outcomes and new revenue opportunities.

Search Engine Optimization (SEO) :

Run Google keyword analytics reports to inform Capstone Marketing Intelligence Team of important long tail keywords to include in titles of upcoming reports and articles for assigned industry banking teams. Include pre-identified keywords in page titles, header tags, URLs, and meta descriptions of report and article landing pages. Utilize Yoast SEO WordPress plugin to optimize each landing page prior to publishing.

Email Lead Gen Campaigns :

Execute end-to-end email demand generation and prospect nurturing campaigns for all assigned banking teams, including sending emails on behalf of assigned bankers / RMs for reports / articles published, trade show appearances, deals announcements, and other touchpoints as needed.

Reporting :

Provide assigned banking teams with in-depth campaign analytics reports on all completed email campaigns, including reporting on email KPIs, successes, failures, A / B Testing results, and other trends and statistics that can assist with optimizing future campaigns. Includes adding prospect direct replies to the firm CRM and creating referral records for sourcing reports.

Lead Processing :

Assist with processing new inbound leads from various lead generation marketing activities as needed. This includes entering lead data into the firm CRM, enhancing the data to determine lead qualification status, and taking steps to ensure that all qualified leads are properly tagged in the CRM to indicate where they are in the sales funnel / business lifecycle, to ensure they receive customized content in the future based on needs.

Social Media Management :

Create and publish posts on corporate social media accounts for assigned industry team activities including assisting with the development and production of content and creative graphic assets for postings, with the goal of increasing engagement with target audiences.

Quality Control :

Accountable for the quality and accuracy of all email communications, social posts, website pages and other marketing and communication deliverables associated with marketing activities for assigned investment banking teams, including adherence to applicable compliance standards. Includes proofreading of marketing and communication deliverables for brand, style, and content edits, including email copy, website pages, and social posts, among other marketing collateral.

Graphic Design :

Utilize Photoshop to prepare various digital assets for marketing campaigns, such as email, website and social post graphics, and digital deal tombstones.

Events :

Oversee assigned baking team appearances at trade shows and partnership events. Assist with creating email marketing campaigns and social posts around select trade shows with the goal of generating meeting opportunities for bankers with potential prospects in attendance. For select, high profile trade shows, develop SEO-optimized landing pages to showcase our presence at the event and increase our search rankings for potential leads searching for show information. Includes entry of all trade show information into our Tradeshow & Event Calendar in our CRM.

Deal Announcements :

Assist assigned banking teams with writing and publishing deal and transaction announcements in a timely manner, including using graphic design software to create digital tombstones for sharing in pitches and online.

Cross-Team Collaboration :

Work in close collaboration with assigned industry teams and Market Intelligence Team on the timing of content for marketing campaign launches for assigned industry banking teams.

Data Quality :

Responsible for ensuring the quality and accuracy of all company and contact data entered into the CRM system.

Misc :

Following general guidelines, and under direct supervision of the Demand & Lead Generation Manager, assist with other marketing-related assignments as needed. Regular contact with internal and external stakeholders is required to obtain, clarify, or provide facts and information.

Basic Qualifications :

Bachelor's Degree with emphasis in marketing or communications. Minimum of 2 years of experience in a finance-related demand marketing or lead generation role.

Preferred Qualifications :

Expertise with marketing automation software required; experience with HubSpot. Experience with social media marketing for finance companies. Excellent grammar, business writing, and oral communication skills. Editing or proofreading experience and high attention to detail. Highly organized and possess process management skills to manage a wide range of incoming requests and responsibilities. High degree of proficiency with all MS Office applications, especially PowerPoint, Excel, Word, and Outlook. Proficiency with Adobe Photoshop. Professional demeanor and team player. Maturity and the ability to operate calmly and professionally in stressful situations. Regular contact with internal and external stakeholders is required to obtain, clarify, or provide facts and information. Be highly organized and possess process management skills to manage a wide range of incoming requests and responsibilities. Possess intermediate-to-advanced grammar and copywriting skills. Be proficient in editing and proofreading materials, demonstrating a high attention to detail. Excel at working independently, multi-tasking, and working in a fast-paced environment to effectively manage and prioritize a wide range of incoming requests and responsibilities. Possess a high degree of maturity and the ability to operate calmly and professionally in stressful situations and in a fast-paced work environment. Always retain a professional demeanor, and a team player attitude.

Exempt Status : Yes

Workplace Type : Office

Our Approach to Office Workplace Type : Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds : in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range : $57,000.00 - 113,000.00 Annual Salary

The compensation range represents the low and high end of the base compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO). Huntington is an Equal Opportunity Employer.