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Marketing Manager
Marketing ManagerMN Custom Homes • Bellevue, WA, US
Marketing Manager

Marketing Manager

MN Custom Homes • Bellevue, WA, US
20 hours ago
Job type
  • Full-time
Job description

Marketing Manager

MN Custom Homes is a premier luxury homebuilder dedicated to crafting residences of distinction, blending timeless architecture, modern innovation, and exceptional craftsmanship. As a Marketing Manager with MN Custom Homes, you will use your experience and results-driven focus to lead our marketing initiatives and fuel business growth. In this role, you will be responsible for developing and executing impactful digital and offline marketing campaigns that enhance our awareness and engagement as a luxury home builder. You will focus on driving high-quality leads to our land acquisition sales team, leveraging data-driven strategies; you'll also drive leads who are prospective home buyers via both online and offline campaigns. Additionally, you will oversee social media strategy and execution, plus direct mail campaigns. This individual contributor role requires a strategic thinker with a passion for performance-based marketing and a proven ability to execute campaigns.

On a given day, your work might include :

  • Campaign Management - Develop and execute integrated marketing campaigns that reflect the company's luxury positioning and core values, driving engaged leads.
  • Social Media Develop and manage a content strategy that reflects the company's luxury brand, oversee posting and engagement, and track performance to grow awareness and generate qualified leads.
  • Direct Mail Plan and execute high-quality direct mail campaigns for land acquisition efforts, managing creative development, vendor coordination, audience targeting, and campaign analysis.
  • Website and Email Support website content and updates to ensure an elegant, user-friendly experience that showcases homes for sale. Create email campaigns to drive site traffic and engagement.
  • Collaboration & Reporting Partner with sales, brokerage partner, and leadership teams to align messaging, manage campaigns, and create demand for our homes.
  • Participates in content creation, including social media posts, print material, email newsletters, videos, and marketing collateral.
  • Identifies new channels or tactics to expand audience reach and drive engagement. Implements test-and-control marketing to always be learning.
  • Drives data analysis. Analyzes campaign performance metrics and generate actionable insights to refine strategies.
  • Models and reinforces actions and behaviors consistent with the MN Custom Homes' values, mission, and culture.

Preferred qualifications :

  • Marketing campaign management experience; this includes campaign design, creative testing, ROI analysis, and optimizations.
  • Experience driving social media strategy and execution. Ability to reflect brand in posts, plus drive growth in followers and engagement.
  • Experience in driving qualified traffic and leads through marketing campaigns, both online and offline. Experience in direct mail highly recommended.
  • Experience in digital marketing channels such as Google AdWords, Meta, LinkedIn, SEO, geofencing, and display advertising.
  • Experience in offline channels such as OOH, events, and print ads is a plus.
  • Proficiency with marketing tools such as HubSpot, WordPress, Canva, Google Analytics, Asana, Survey Monkey, SalesForce, and others is a strong plus.
  • Strong analytical and problem-solving skills with the ability to interpret data and provide actionable insights. Strong understanding of data analysis and marketing performance metrics such as CTR, ROI, CPA, LTV, and more.
  • Exceptional organizational skills and the ability to manage multiple deadlines and priorities effectively. Clear and professional communication skills, both written and verbal.
  • Possesses a growth mindset, innovative thinking, and collaborative spirit.
  • Proficiency in MS Office Suite.

    • What you bring to MN Custom Homes :

  • Bachelor's degree required.
  • 6+ years of B2C marketing experience. Experience in ecommerce / digital marketing a plus.
  • Experience working for a homebuilder is a plus.

    • Working environment & physical requirements :

  • This position requires frequent use of a computer, including keyboard functions and visual acuity of 20 inches or fewer on a daily basis.
  • Must be able to work in the HQ office five days a week, Monday Friday, core business hours of 8 hours on workdays, within the time frame of 8 am 5 pm.

    • Travel & vehicle requirements :

  • Occasional local travel within the Bellevue and Eastside region.

    • Employee benefits :

  • 100% covered employee premiums for medical and dental self-coverage
  • 100% employer-paid life insurance
  • 100% employer-paid long term disability insurance
  • Paid medical and family leave
  • Critical illness insurance
  • 401(K) with generous company match, no vesting schedule, and access to professional financial advisors
  • Lifestyle reimbursement account
  • 20 days of PTO & 9 holidays
  • New iPhone for your personal and business use
  • Free onsite parking
  • Company paid events
  • Complimentary snacks & beverages

    • Hours & compensation :

    This is a full-time position paying $99,855 - $149,783. The base salary range represents the anticipated low and high end of the salary range for this position. Individual placement within a salary range will vary based upon factors including but not limited to candidate experience, knowledge, individual, skills, and organizational performance.

    MN Custom Homes is an equal opportunity employer

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    Marketing Manager • Bellevue, WA, US