Wear Specialist

Wear Specialist

Hawthorne Cat is a family-owned company that has led its markets for over 60 years in the sale, rental, and servicing of construction machinery and power generation equipment for industries on which our communities depend like agriculture, construction, marine, and government.

Every member of our team plays a significant role in our success. Hawthorne Cat hires individuals who share our vision of Building Better Communities with our Customers and our values of Passion, Respect, Integrity, Dedication and Excellence (PRIDE).

If you are looking to build your future with an established, thriving company with countless opportunities for growth and advancement, you've come to the right place! At Hawthorne Cat, we're always looking for exceptionally skilled, hardworking individuals interested in contributing to our success and the success of the communities that we serve.

Our people are our most valuable asset. That's why at Hawthorne Cat we are committed to a comprehensive employee benefit program that helps our employees stay healthy, feel secure, and maintain a work / life balance.

Job Title : Wear Specialist

Reports To : Corporate Product Support Sales Manager

FLSA Status : Exempt

Job Description

Division : HMC

Department : Product Support

Location(s) : Rancho Bernardo

Position Summary : Create and maintain an environment that results in profitable aftermarket wear parts and service sales. Identify and implement a business plan to increase sales for UC / GET and paving in San Diego and Hawaii. Attend Caterpillar training and provide education and coaching to customer facing Hawthorne employees on aftermarket solutions.

Essential Functions :

• Resident owner of the sales & service strategy for wear parts product.
• Leverages analytics (ex. OLGA, BCS) to identify & define highest growth opportunities and set targeted customer segments / product customer segments and / or solutions for growth.
• Defines and aligns the Sales to Users (STU), Revenue & POPS targets by parts product with the Product Support leadership team.
• Develops deep understanding of competitive landscape by visiting customers in targeted markets.
• Develops expertise in parts product (via training, research, NPI, customer visits, etc.) and deploys to sales team.
• Develops, validates and deploys the commercial offerings based on Critical Customer Requirements.
• Coordinates with Parts Manager for inventory recommendations.
• Assesses Cap & Cap to identify any impediments to execution plan.
• Develops targeted customer list with Key Account Managers and deploys to sales team.
• Coordinates with Product Support Manager on Sales calls planning and coverage by territory and by channel (PSSR or ISR).
• Identifies, deploys and implements marketing programs for targeted market segment(s) to the sales team.
• Coordinates with marketing department to identify appropriate marketing channels to be leveraged (including digital and / or E-commerce platforms).
• Develops the training plan, materials and schedule for the sales team.
• Deploys training to ISRs, PSSRs, Service supervisors, Parts Counter, Marketing team and Machine Sales Reps.
• Supports field testing data to Caterpillar for new product introductions (NPI), product issues and competitive studies.
• Disseminates part number changes & NPI / value messaging throughout the dealership.
• Adjusts campaigns or marketing programs, when necessary, to achieve targets.
• Coordinates and leads the feedback loop from Product Support Managers, Service Managers, PSSRs, ISRs, Parts counter on program effectiveness.
• Makes joint sales calls on existing and prospective customers with internal and external sales people.
• Oversee Paver lifecycles utilizing Caterpillar's measurements and guidelines with concentration on wear items.

Works safely at all times. Adheres to all applicable safety policies. Complies with all company policies, procedures and standards.

Perform any job that may be assigned as necessary to meet the company, department or individual goals and objectives.

Knowledge Skills and Abilities :

Education, Experience, and Skills Required :

Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Strength : Lifting : Up to 50lbs. daily, frequent exertion.

Environmental :

Here's what we Offer

Reasonable accommodations for essential functions of the position will be considered.

Hawthorne Cat is an Equal Employment Opportunity / Affirmative Action Employer. M / F / V / D

Hawthorne Cat Participates in E-Verify.