Agile Coach (Marketing Experience Required)

About the Opportunity :

Our client is seeking an experienced Agile Coach to support their ongoing Agile transformation. The ideal candidate will possess a deep understanding of Agile methodologies and practices, with a strong ability to facilitate and guide teams through the Agile transformation process. In this role, you will play a crucial part in enhancing project implementation strategies and ensuring effective governance across IT initiatives. Your expertise will help foster an environment of continuous improvement, collaboration, and innovation.

Tasks

Role Overview :

The Agile Coach will work directly with the marketing team, which includes roles such as VP / Director of Marketing, Content Marketing Manager, Art Director, Marketing Operations Manager (also Scrum Master), and others. The ideal candidate will have a proven track record of coaching Agile within marketing or creative environments, and will be able to build trust, relate to the team’s unique challenges, and drive practical, hands-on adoption of Agile practices.

Key Responsibilities :

• Build strong relationships and credibility with a creative, marketing-focused team
• Assess current workflows and identify practical Agile improvements tailored to marketing
• Facilitate workshops, team events, and hands-on coaching sessions (onsite for 1-2 weeks, then remote)
• Introduce and support practical tools for work visualization, capacity planning, and WIP management
• Help the team understand and experience the value of Agile, overcoming skepticism and resistance
• Collaborate with the Marketing Operations Manager / Scrum Master to reinforce Agile practices
• Align coaching with the company’s broader Agile transformation vision and practices (Scrum, SAFe)
• Support Product Owner engagement and, if possible, offer guidance on product ownership in a marketing context
• Deliver direct, hands-on value with lots of team interaction

Core Objectives for the Agile Coach

Requirements

Marketing Expertise & Communication Requirements

Must have either :

Marketing background / experience in a corporate environment OR

Direct, proven experience coaching Agile specifically within marketing or creative teams

Must be able to “speak the language” of marketing—demonstrating fluency with marketing terminology, workflows, and challenges

Ability to quickly build trust and credibility with creative professionals by relating to their unique context and needs

Candidates without direct marketing experience or a track record of coaching Agile in marketing environments will not be considered

Candidate Requirements :

Engagement Details :