SEO Program Lead

SEO Program Lead

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com.

About the Role

At SonderMind, we're on a mission to redesign mental health care by making it more accessible, personalized, and effective. Our DTC marketing function is a core component of the business growth engine, with SEO as a high-impact channel that's growing in importance.

As the SEO Program Lead, you will architect and scale the next chapter of SonderMind's organic growth across both traditional and emerging search environments. With AI reshaping discovery, we're investing in the systems, data, and technical foundations that future-proof how people find and engage with mental health care. Reporting into the Director, Performance Marketing, you'll bridge cross-functional teams and external partners to design and execute SonderMind's SEO strategy, ensuring that strategic priorities are shipped, measured, and adapted to the evolving digital landscape.

What You'll Do

• Define SonderMind's SEO and AI Search strategy across current and new products and services.
• Translate strategic direction and technical SEO insights into actionable project plans and tickets.
• Oversee and prioritize initiatives across content development, technical SEO, internal linking, and CRO.
• Partner with content, product, and engineering teams to align timelines, secure sprint inclusion, and drive execution.
• Manage external partners, ensuring deliverables are met and performance goals are tracked.
• Lead optimization efforts for the emerging AI search ecosystem.
• Guide SEO-focused content creation, including directories, service pages, and FAQs.
• Direct indexation strategy for deeper site pages and resolve technical SEO issues.
• Collaborate on CRO and page experience enhancements, including CTAs, schema, metadata, and on-page elements.
• Identify and feed SEO opportunities into broader site testing and experimentation.
• Own SEO reporting and analytics, interpreting trends to inform channel and organizational strategy.

What Does Success Look Like?

Who You Are

Our Benefits

The anticipated salary range for this role is $88,000 - $100,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, education, and past performance. In addition to base salary, this position is eligible to participate in our equity plan.

As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include :

Equal Opportunity

SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.