Partner Marketing Specialist, Americas

Introduction

We are looking for you to jump in and add value right away by showcasing first class event and marketing program coordination, planning and project management skills. The Partner Marketing Specialist, Americas role is focused on supporting the overall Ecosystem Marketing strategy through execution. The primary responsibility is to develop and execute partner marketing programs to generate pipeline, maximize partner engagement, must be an outstanding team player, able to handle multiple duties simultaneously, be a proactive communicator, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.

Your role and responsibilities

50% | Event research, planning, execution and project management

50% | Operations, budgeting & reporting

Assist in production of event-based lead generation programs which include Regional (Tier 3 events), joint marketing events and virtual programs

Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment

Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Partner Marketing Managers

Attend trade shows and events as needed (10% - 15%)

Print / ship marketing and promotional materials to events as required

Schedule appointments and coordinate an event calendar

Track and manage event program activities, budgets and invoices through Salesforce, Airtable, and Allocadia

Create reporting, event announcements and event recaps which provide executive summaries of events & programs

Knowledge of Salesforce - building campaigns, reports, dashboards

Support Partner Marketing Managers with activities that drive demand through seamless execution.

Work cross functionally to ensure programs and events stay on task and within budget

Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

Required technical and professional expertise

Event management experience

Clear, direct, proactive communication skills, both verbal and written

MS Office : Must be proficient in Excel, Word, PowerPoint - to help track budgets and project plans

Strong administrative and problem-solving skills.

Self-starter with a "can-do" attitude

Ability to manage through multiple projects simultaneously with tight deadlines

Preferred technical and professional experience

Bachelor's Degree with marketing or business focus preferred

Basic knowledge of Salesforce.com, Marketo, Seismic

Basic use of Zoom, Teams, WebEx or similar platforms for online event

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.