Paid Search Specialist

This range is provided by WorkGenius Group. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$48.00 / hr - $48.00 / hr

Title : Paid Search Specialist

Location : New York, NY

Duration : 12 Months

Responsibilities

• Plan, execute, and optimize paid search campaigns across Google, Bing, and Apple Search to drive acquisition, engagement, and ROI.
• Manage campaign structure, budgets, targeting, and ad copy to ensure consistent performance against key KPIs.
• Conduct ongoing keyword research and audience segmentation, including retargeting, lookalike, and custom audiences.
• Partner with creative and landing page teams to test and refine messaging for improved conversion rates.
• Collaborate with analytics teams to apply data-driven insights and inform optimization strategies.
• Implement and maintain QA processes to ensure accuracy and compliance across all campaigns.
• Stay current with digital marketing trends, tools, and search platform updates to continuously enhance campaign performance.

Requirements

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

Seniority level

Associate

Employment type

Contract

Job function

Marketing and Advertising

Industries

Entertainment Providers and Technology, Information and Internet

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