Analytics Architect

We are seeking an experienced Adobe Audiences Senior Developer to lead the design, development, and deployment of audience segmentation and activation workflows using Adobe Real-Time CDP (RTCDP) . This role enables advanced targeting, governed audiences, and personalization across multiple marketing channels and Experience Cloud applications.

Key Responsibilities :

• Design and implement audience segmentation strategies in Adobe RTCDP and Audience Manager .
• Own segment logic, governed audiences, calculated attributes, and activation workflows.
• Troubleshoot segment qualification, data ingestion issues, and personalization logic.
• Integrate 1st / 2nd / 3rd-party data into Adobe Experience Cloud and optimize platform configurations.
• Partner with marketing, data, and engineering teams to define requirements and deliver technical solutions.
• Implement orchestration logic in Adobe Journey Optimizer (AJO) and Adobe Campaign .
• Support experimentation, A / B testing, and offer proofing.
• Monitor logs, KPIs, and performance to continuously improve activation and delivery.
• Document solutions and provide training across teams.

Required Qualifications :

Preferred Qualifications :