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Founding Product Marketer

Founding Product Marketer

Cartesia, Inc.San Francisco, CA, United States
3 days ago
Job type
  • Full-time
Job description

About Cartesia

Our mission is to build the next generation of AI : ubiquitous, interactive intelligence that runs wherever you are. Today, not even the best models can continuously process and reason over a year-long stream of audio, video and text-1B text tokens, 10B audio tokens and 1T video tokens-let alone do this on-device.

We're pioneering the model architectures that will make this possible. Our founding team met as PhDs at the Stanford AI Lab, where we invented State Space Models or SSMs, a new primitive for training efficient, large-scale foundation models. Our team combines deep expertise in model innovation and systems engineering paired with a design-minded product engineering team to build and ship cutting edge models and experiences.

We're funded by leading investors at Index Ventures and Lightspeed Venture Partners, along with Factory, Conviction, A Star, General Catalyst, SV Angel, Databricks and others. We're fortunate to have the support of many amazing advisors, and 90+ angels across many industries, including the world's foremost experts in AI.

About the role :

We're hiring our first Founding Product Marketer to shape how we bring products to market, tell our story, and drive adoption among developers, creators, and enterprise customers. This is a great opportunity to join at the ground level and build product marketing from scratch at one of the most exciting companies in AI. You'll set the tone for our positioning, launches, and customer engagement, with direct access to founders and the chance to grow into a leadership role as the team scales.

What you'll do :

  • Own and run product launches, ensuring customers and the broader market clearly understand new features and updates.
  • Work closely with Product and GTM teams to translate technical features into clear value propositions for both developer and Enterprise customers
  • Lead initiatives to increase product adoption, including onboarding flows, in product messaging, and user education content
  • Create high quality collateral including website copy, whitepapers, sales enablement materials, case studies, blog posts, etc.
  • Develop and maintain personas, messaging frameworks, and positioning across all product lines.
  • Conduct competitive intelligence and translate insights into clear positioning and differentiated narratives.
  • Partner with Product and GTM teams to cultivate customer feedback loops and use them to shape roadmap and messaging.
  • Own growth marketing initiatives, ensuring content is optimized for discoverability and engagement.
  • Contribute to GTM efforts with sales enablement support (e.g., adapting messaging for customer conversations), while keeping the primary focus on outward-facing storytelling.

What we're looking for :

  • 5+ years of technical product marketing experience, ideally in infrastructure, developer tools, or generative AI.
  • Experience working in an early-stage or high-growth technology startup environment.
  • Proven experience driving or enabling product-led growth initiatives, including onboarding, in-product messaging, or self-serve activation.
  • Proven track record of owning end-to-end launches and driving measurable growth.
  • Experience creating repeatable launch playbooks and scaling marketing programs from 0→1.
  • Strong copywriting and storytelling skills with the ability to make technical concepts accessible.
  • Experience collaborating cross-functionally with Product, Sales, and Growth.
  • Scrappy, entrepreneurial mindset-comfortable thriving in an unstructured, fast-moving environment, and effective at managing ambiguity and rapidly shifting priorities.
  • Data-driven : track KPIs like adoption, market share, and campaign ROI to guide strategy.
  • Nice to haves

  • Experience marketing developer-facing products or cultivating developer communities.
  • Hands-on exposure to growth marketing, SEO, and KOL management.
  • Our culture

    We're an in-person team based out of San Francisco. We love being in the office, hanging out together and learning from each other everyday.

    We ship fast. All of our work is novel and cutting edge, and execution speed is paramount. We have a high bar, and we don't sacrifice quality and design along the way.

    We support each other. We have an open and inclusive culture that's focused on giving everyone the resources they need to succeed.

    Our perks

    Lunch, dinner and snacks at the office

    Fully covered medical, dental, and vision insurance for employees

    401(k)

    Relocation and immigration support

    Your own personal Yoshi

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    Product Marketer • San Francisco, CA, United States

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