VP, Consumer Insights

Job Description

Role Summary

The Vice President of Consumer Insights is responsible for leading our clients enterprise-wide guest / consumer insights function. This leader will design, execute, and synthesize quantitative and qualitative research to drive data-informed decision-making across marketing, guest experience, revenue management, and product strategy. The role requires a strong blend of analytical acumen, strategic thinking, and storytelling ability to translate complex insights into actionable recommendations for executives and business units.

Key Responsibilities

Guest Insights & Research

• Design, field, and analyze ongoing and ad hoc guest research studies, including monthly and quarterly tracking surveys (awareness, consideration, familiarity, preference, GSAT, and NPS).
• Lead the formulation of survey instruments—ensuring methodological rigor and alignment with business objectives.
• Develop and manage dashboards and deliverables that communicate insights clearly and persuasively across levels of the organization.
• Partner cross-functionally with marketing, operations, digital, and strategy teams to embed guest insights into all aspects of the business.

Strategic Leadership

Qualifications

Core Competencies