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Social Media Strategist
Social Media StrategistIPG Mediabrands • New York, NY, United States
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Social Media Strategist

Social Media Strategist

IPG Mediabrands • New York, NY, United States
11 days ago
Job type
  • Full-time
Job description

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are looking for you - dynamic, best-in-class talent - to join theKINESSO team as a Social Strategist. In this role, you will work closely with team members to monitor, respond to, and engage directly with clients' communities across social channels, develop collaborative, creative, and informed, social strategies for clients, and provide a fresh, new perspective on the ever-changing social landscape. This opportunity will kickstart your career at KINESSO and provide a platform to partner with the world's leading brands.

Responsibilities

  • Develop a deep understanding of client's brand tone in order to embody the voice of the brand and update client's social media response bank on an on-going basis.
  • Respond to social comments and DMs on social platforms via community management, including after-hours moderation.
  • Own organic social media content publishing via automated content management system and manually in-platform.
  • Provide quarterly updates on best practices for both organic and paid social.
  • Compile qualitative reports, focusing on audience observations and commentary themes for agency partners and clients.
  • Build strong relationships with internal and external agency teams to complete client work efficiently.
  • Provide your own expertise and perspective on new social media features and shifts in the social landscape by producing POVs for the agency.
  • Work collaboratively with the Social Strategy team and associated IPG agencies on ad-hoc projects (outside of client work) to help drive new business opportunities for KINESSO.
  • Stay up to date with the latest cultural and social trends, emerging platforms, audience behaviors and platform best practices and interpret for our clients' business.
  • Work closely with the internal paid social team to craft monthly and quarterly reports and insights on the success of organic and paid social posts.

Desired Skills & Experience

  • 2-4 years of community management and social strategy experience.
  • Demonstrated enthusiasm for interactive media and digital marketing with strong working knowledge of social media.
  • Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred.
  • Highly organized and detail-oriented with an emphasis on complete accuracy.
  • Team player who is able to balance multiple workstreams and collaborate effectively across multiple departments and communicate clearly.
  • Strong writing and communication skills.
  • Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives at partner agencies and client teams.
  • Knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, YouTube, etc.)
  • Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial)
  • Experience working within the health industry or government agencies is a bonus, but not required.
  • We See You

    At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

    We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

    We See You at IPG Mediabrands.

    Wage and Benefits

    We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

    We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

    The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's / applicant's skill set, level of experience, and qualifications.

    Employment Transparency

    It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

    The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

    For applicants to jobs in the United States : In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com .

    About IPG Mediabrands

    IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com .

    Salary Range

    $70,000 — $75,000 USD

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    Social Media Strategist • New York, NY, United States

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