Product Marketing Manager, StreetEasy

About the team

The StreetEasy Marketing team is responsible for attracting, engaging, and nurturing home shoppers, and connecting them with our outstanding network of agents to provide a guided experience that enables more people to make NYC home. Our Marketing Director of Planning and Strategy is looking for a product marketer to help develop and implement positioning, GTM strategy, and process to drive deeper awareness, adoption and engagement.

About the role

You will help implement new ways of working between Marketing and strategic partners, including Sales, Rev ops, Product, Design, Engineering, and Customer Engagement to drive revenue growth and improved customer experiences across our marketplace. The role will include developing MQL and lead scoring strategy with consistent and compelling messaging across touchpoints to improve product adoption, upsell, and cross-sell initiatives. You'll create value to drive measurable improvement to the customer experience for home shoppers and agents. Key to this will be developing deep knowledge of our business and audiences to deliver the right value at the right time for the right person.

• Partner with product owners, the research team, marketing, sales, and the creative team to help define product positioning, strategy, target audiences and key benefits, manage multi-channel product launches, and gather customer insights
• Support development and management of B2B MQL strategy and lead scoring framework
• Help develop and execute key b2b lead nurture campaign strategy by sharpening customer segmentation and identifying areas of opportunity
• Build and own B2B and B2C multi-channel product marketing campaigns and ensure consistent messaging across all channels
• In partnership with Mops, own and implement B2B website strategy
• Produce quarterly competitive analyses to help understand our SWOT
• Help build and execute internal and external materials inclusive of strategy decks, overview docs, creative briefs and copy to increase product awareness, adoption and engagement.
• Own b2b help center strategy and manage marketing approved insights.
• Track, analyze and report on KPIs
• Successfully manage cross functional relationship

This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC the standard base pay range for this role is $117,400.00 - $187,600.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We're also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don't just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including : the 100 Best Companies to Work For, Glassdoor Employees' Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.