Position Summary :
The Senior Digital Marketing & Analytics Manager will be responsible for creating, improving and maintaining website and digital marketing content to ensure customer engagement, brand consistency, content optimization and a positive customer experience.
Essential Job Duties :
- Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders
- Collaborate with team members to develop a content strategy that promotes internal and external user engagement
- Use web metrics and knowledge of digital technology to maximize search rankings, optimize content, and analyze user engagement
- Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion for all of Exertis | Almo's web properties
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Develop and manage an editorial calendar, collaborating with marketing and design teams to ensure consistent brand messages across all channels
- Advise internal and external clients on the most effective methods for presenting content on the web
What we look for in a candidate :
Bachelor's degree in computer science with coursework in graphic design, web development, or similarMinimum of 6 years' experience in web project management.Basic technical knowledge of HTML and web publishingKnowledge of SEO and web traffic metricsKnowledge of UX / UI practices and standardsFamiliarity with content management platformsAbility to build consensus and work effectively within a cross-departmental teamExcellent verbal and written communications skillsExperience with MS Office suiteAttention to detailGood organizational and time-management skills