Strategic Marketing Manager

Product Marketing Manager For Liquid Cooling

Position Summary : The Product Marketing Manager for Liquid Cooling serves as an expert for the Liquid Cooling product portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals.

Responsibilities :

• Own product COE relationship as single point of contact (SPOC) and acts as product expert for holistic positioning, solutions and marketing initiatives across the Liquid Cooling portfolio.
• Develop comprehensive product launch and program plans for new and existing products that drive a solutions marketing mindset across the business unit.
• Act as first layer subject matter expert (SME) on Marketing content (e.g., written, media, events, planning, etc.) for Liquid Cooling.
• Own product messaging & expertise that drive product campaigns drive depth of knowledge in external product communications, promotion and sales enablement.
• Competitive analysis and positioning strategy
• Research market trends, industry trends, and competitive landscape.
• Track and provide offering trend analysis and insights to Marketing and Global Offering Management Teams.
• Work closely to enable sales teams via training materials and tools for solutions.
• Develop sales tools and materials, including presentations, brochures, and case studies.
• Assist in creating sales strategies and tactics to effectively position and sell solutions.
• Collaborate with Offering Management and Sales teams to ensure effective sales enablement tools and strategies.
• Present portfolio marketing initiatives, plans and outcomes to leadership and other cross functional teams.
• Support regional marketing programs to address market opportunities and customer needs.
• Develop and continuously improve customer facing collateral : data sheets, brochures, website, and other.
• Other duties and responsibilities as assigned.

Qualifications :

Physical & Environmental Demands : None

Time Travel Required : 10%