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Director, Media Sales

Director, Media Sales

PocketWatch, Inc.Culver City, CA, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Director, Media Sales Location :

  • Culver City, CA Reporting to : SVP of Commercial Revenue Salary : $125,000 - 150,000 / Annually We invite YOU to be YOU!
  • Pocket.watch is dedicated to surprising and delighting Generation Alpha, the most diverse generation yet, through digital-first content.
  • We believe the best way to do that is by celebrating our differences, varied perspectives, and embracing all that makes us unique in a fair and equitable way.
  • It’s through our collective experiences that we innovate and unlock the infinite possibilities of the digital kid's landscape.
  • Come play with us.
  • Pocket.watch is currently seeking an enthusiastic Director of Sales.  The ideal candidate has 5+ years of digital media sales experience, is passionate about growing business and exceeding revenue goals.
  • This is an individual contributor position responsible for direct sales across our exclusive network of top kids and family YouTube channels and influencer partners.
  • In this role, you will be responsible for identifying, pitching, and closing new business as well as managing and expanding existing relationships across key agency and client partners.
  • Successful candidates will have strong relationships across senior kids media buyers paired with experience selling both YouTube Media and  influencer content.
  • You can develop effective sales materials, build packages, and close deals.  This is an excellent opportunity to make an impact at a trailblazing entertainment company and work with top industry executives.

Responsibilities :

  • Identify new business opportunities and nurturing existing relationships with brands and agencies looking to reach kids and family consumers.
  • Own individual monthly, quarterly, and annual revenue targets.
  • Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships.
  • Build / nurture relationships with the investment, strategy, and digital agencies as well as clients.
  • Educate the market on the unique offering that pocket.watch presents for safely and effectively reaching kids and family audiences.
  • Work with the AdOps team to oversee campaign management; reporting, optimization, upsell opportunities and billing.

    • Own the sales cycle from beginning to end :

  • prospect cleitns, identify opportunities, make the right connections, build / maintain relationships, create sales proposals and presentations, respond to RFPs and ideate custom opportunities.
  • Meet deadlines and partner timeline expectations.
  • Consistent exercise of independent judgment and discretion in matters of significance.

    • Other duties and responsibilities as assigned.   Qualifications :

  • Knowledge and Experience 5+ years of digital media sales experience Strong understanding of the streaming media landscape including AVOD, OTT, OLV Experience selling YouTube Reserve inventory as well as custom content and sponsorships. .
  • Solid, working relationships at major holding companies.
  • Deep client and agency relationships in core kid verticals (Toy and Entertainment).
  • Additional relationships in non-core categories preferred (Retail, CPG, QSR) Experience closing endeavor and upfront deals in addition to large and mid-level campaign-specific programs Ability to operate independently, and juggle multiple priorities while providing concise and actionable updates to leadership.
  • Knowledge of kids' media landscape required, and programmatic landscape preferred.
  • Experience working closely with Ad Operations with a strong understanding of capabilities and limitations of specific ad tech.
  • Strong presentation skills and ability to sell through ideas to clients.
  • Collaborative team player.
  • Solutions oriented with strong problem-solving skills.
  • Exceptional interpersonal, communication and analytical skills.
  • Must possess strong leadership and time management skills.
  • Understanding of COPPA, CARU, and Contextual Targeting in Kid-Safe Advertising Space.
  • Skills Expertise in selling digital video media, specifically YouTube Reserve, YouTube Auction, and OTT / CTV inventory.
  • Expertise in influencer content and content sponsorships.
  • Expertise in sales packaging, building multi-component programs that deliver for client’s KPIs and are delivered within key timelines.
  • Excellent PowerPoint skills, able to craft custom proposals quickly and effectively.
  • Strong understanding of excel and “media math” able to quickly build media plans that take into account client needs, available inventory, and maintain key margin / revenue targets.
  • Understanding of Programmatic advertising, including Programmatic Guaranteed and PMP Strong written and verbal communication skills.
  • Ability to multitask and prioritize in high-paced environments.
  • Ability to communicate with external teams and generate client-facing reports / communication.
  • Demonstrated strong time-management, prioritization and organizational skills.
  • Demonstrated strong strategic and analytical planning and problem-solving skills.
  • Excellent interpersonal skills, with the ability to cultivate relationships and negotiate with internal clients.
  • Work environment The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment.
  • Physical Demands Must have close visual acuity to perform the primary responsibilities of this position.
  • Work is sedentary in nature and involves sitting most of the time.
  • We are an equal opportunity employer.    Direct applicants only, please.
  • PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.
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