Communications Program Manager

Job Description

Job Description

Robert Half is partnering with a leading enterprise organization to hire a Communications Program Manager to join their newly established Communications Operations team. This role plays a pivotal part in shaping customer engagement strategies and optimizing the customer communications journey across multiple channels—including email, SMS, and push notifications. The ideal candidate will be highly analytical, detail-oriented, and proactive—someone who thrives in a data-driven environment and enjoys turning audience insights into actionable strategies that drive engagement, retention, and business impact.

Location : Philadelphia, PA (hybrid)

Duration : 6+ month contract w / potential to convert to full-time hire

Hours : 40 hours / week

Pay Rate : $32-36 / hour

Key Responsibilities :

Audience Health & Analytics

• Monitor and report on the health and performance of customer communication channels (email, SMS, push).
• Track and visualize key metrics such as :
• Addressable audience size and engagement reach
• Channel performance trends over time
• Audience acquisition, churn, and reactivation rates
• Develop and execute strategies to improve audience reach, engagement, and retention, including re-engagement campaigns and customer data optimization initiatives.
• Build and maintain dashboards and performance reports to support decision-making.
• Present actionable insights and recommendations to leadership and cross-functional stakeholders.

Journey Optimization & Project Delivery

Cross-Functional Collaboration

Qualifications :

Preferred Skills :