Director, Market Access Transformation & Strategic Marketing
Vertex PharmaceuticalsBoston, MA, United States19 days ago
Job type
- Full-time
Job descriptionJob Description Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF), Sickle Cell Disease and Transfusion-Dependent Beta Thalassemia. In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Pain, Type 1 diabetes, IgA Nephropathy (IgAN), APOL-1 Mediated Kidney Disease, and Muscular Dystrophy, among others.The Director, Market Access Transformation & Strategic Marketing is accountable for leading the development of a strategic “above-brand” market access platform to help guide portfolio investments and support customer engagement as well as access across the Vertex portfolio. This role will focus on three core areas : Above brand initiatives that “connect the dots” within the Vertex portfolio along with the vertical integration of the large mega accounts (Payer & Trade); move from transactional relationships to professional alliances Customer and competitive insight mining to develop big innovative ideas which align and complement the transformative Vertex portfolio of products to bring the most value to patients (e.g., alternative contracting models, patient centric initiatives, health equity strategies and value frameworks) Elevate Market Access knowledge across the organization to ensure the latest Access trends are incorporated into product launch GTM strategies, pipeline, brand planning and long range planning initiativesAdditionally, this will include conducting annual market landscape scans, and ensuring a streamlined, one Vertex voice related to customer engagements (preapproval information exchanges, value prop development and supporting deliverables) to ensure optimal impact and utility. This is a highly visible, cross functional role that will work closely with matrixed teams across the MA portfolio to ensure strategic integration, advancing long term MA goals. Key Duties and Responsibilities : Own and integrate Above Brand / Unbranded initiatives across the Vertex portfolio to advance customer interactions across the mega accounts and where applicable, broad, timely and sustainable access (including solution development, implementation, pull-through and measurement) alongside cross-functional leaders In tandem with HEOR, define strategic payer collaborations (i.e. health equity, quality, population health, etc.) with mega accounts (non-branded) across the various therapeutic categories Partner with the Access COE (data, analytics and insights) and CRM teams responsible for customer and data insight tracking across the broad and evolving access environment and Vertex portfolio Evaluate alternative contracting frameworks such as VBC / OBA / Warranties that support the clinical profile of the product and allow for easy measurement of a desire outcome Deliver impactful insights and analysis to shape GTM strategies Own and manage market access assessments / environmental scans to inform LRP assumptions including the development of action plans to manage risks and opportunities Provide an annual landscape assessment across all access channels to support brand planning and upcoming launches (Channels : Payers / Mega Accounts, IDNs, GPOs, SP / SDs, Pharmacy) as well as to establish prioritization of products across access channels Partner with external agencies and vendors as needed and ensure approvals and budget allocation as required. Establish a value framework and communication platform to deliver a portfolio of PVPs via HEOR integration leveraging IT capabilities; uniform look and feel and construct (PIE, PVP, etc..) to maximize customer engagements Knowledge and Skills : Expert knowledge of US healthcare system, including gov’t & commercial payers, hospitals, IDNs, policy, and the regulatory environment as well as the flow of funds Previous strategic leadership experience in the pharmaceutical / biotech or healthcare industry; mega account experience Understanding of alternative Value Base Contracts and evaluate various models and drive initiative and strategies to support OBA, warranty like models. Proven track record of meeting or exceeding objectives & goals, both as an individual and as part of a team Excellent communication skills with experience presenting to customers and internal leadership Demonstrated ability to successfully navigate cross-functional teams, influencing without direct authority, with the interpersonal skills to foster collaboration and succeed in a highly matrixed environment Ability to perform in a fast-paced environment, manage multiple priorities simultaneously, and work effectively across cross-functional teams Education and Experience : Bachelor’s degree in relevant field, Master’s Degree preferred Deep market access experience (10 yrs) across all channels including experience in : payer marketing, contracting, Account Management (Payer) Typically requires 10-12 years of MA experience or the equivalent combination of education and experience Location : Remote, HQ or hybrid schedule (3 days a week in HQ) Pay Range : $201,200 - $301,800 Disclosure Statement : The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation : Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status : In this Hybrid-Eligible role, you can choose to be designated as : 1. Hybrid : work remotely up to two days per week; or select 2. On-Site : work five days per week on-site with ad hoc flexibility.Note : The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. Company Information Vertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Any applicant requiring an accommodation in connection with the hiring process and / or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
#J-18808-Ljbffr
Create a job alert for this search
Director Transformation • Boston, MA, United States
Related jobs
A company is looking for a Product Marketing Director to shape product positioning and drive market engagement.Key Responsibilities Develop clear and compelling product positioning and messaging ...Show moreLast updated: 30+ days ago A company is looking for a Director of Product Marketing - Enterprise.Key Responsibilities Define and execute the go-to-market strategy for the enterprise segment Oversee competitive intelligenc...Show moreLast updated: 3 days ago A company is looking for a Senior Manager, Lifecycle Marketing.Key Responsibilities Directly manage end-to-end lifecycle execution in Braze, including campaigns, flows, testing, and reporting Bu...Show moreLast updated: 10 days ago A company is looking for a Director of Innovation Delivery.Key Responsibilities Lead and manage cross-functional squads for product development Design and implement AI systems, ensuring safe ope...Show moreLast updated: 2 days ago 
Job Description • • • •Director, Market Access Strategy, T1D • • • •Location • • : Boston, MA (3 days onsite, 2 days remote weekly) • •General Summary : • •Vertex currently operates at the forefront of rare diseas...Show moreLast updated: 5 days ago
Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode!.
Veracode is a global leader in Appl...Show moreLast updated: 17 days ago
Country Market Access and Pricing Senior Director, Access Strategy, New Product Launches Team.Director of Access Strategy, New Product Launches Team is responsible for integrating at a strategy and...Show moreLast updated: 1 hour ago A company is looking for a Director of Product Marketing - Enterprise.Key Responsibilities Define and execute the go-to-market strategy for the enterprise segment Oversee competitive intelligenc...Show moreLast updated: 30+ days ago A company is looking for a Director of Campus & Influencer Marketing.Key Responsibilities Lead strategy and execution of influencer and campus marketing campaigns, ensuring client communication a...Show moreLast updated: 30+ days ago A company is looking for a Performance Director, Home.Key Responsibilities Lead performance marketing efforts for home brands, focusing on paid search and paid social Oversee strategic planning ...Show moreLast updated: 3 days ago 
Senior Director of Client Marketing.Bright Horizons services spanning all lines of business.This Sr Director will be focused on new client launches, driving client revenue via.The Senior Director o...Show moreLast updated: 30+ days ago A company is looking for a Director, Marketing Analytics & Operations.Key Responsibilities Lead Ideal Customer Profile (ICP) analysis and refinement, collaborating with Sales and Product teams D...Show moreLast updated: 30+ days ago 
Director, Market Access Strategy.Lantheus is headquartered in Bedford, Massachusetts with offices in Canada, and Sweden.For more than 60 years, Lantheus has been instrumental in pioneering the fiel...Show moreLast updated: 30+ days ago A company is looking for a Senior Director of Product Marketing.Key Responsibilities Coordinate annual strategic marketing and product launch plans with sales and product partners Conduct market...Show moreLast updated: 30+ days ago 
Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF), Sickle C...Show moreLast updated: 5 days ago A company is looking for a Director of Growth Marketing to lead brand strategy and marketing initiatives focused on privacy-first data usage.
Key Responsibilities Define and execute the overall ma...Show moreLast updated: 30+ days ago Job Description • •Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibros...Show moreLast updated: 19 days ago A company is looking for a Director of Performance Marketing to lead acquisition, retention, and loyalty marketing efforts.
Key Responsibilities Lead planning, buying, and optimization of paid med...Show moreLast updated: 30+ days ago 
Director, Market Access Strategy, T1D.Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medici...Show moreLast updated: 7 days ago
Director, Market Access Marketing and Operations.Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Join our team in a dynam...Show moreLast updated: 6 days ago
- Promoted
Product Marketing Director
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Enterprise Product Marketing Director
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Senior Manager, Lifecycle Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Director of Innovation Delivery
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Market Access Strategy, T1D Director
Vertex PharmaceuticalsBoston, MA, United StatesFull-time
- Promoted
Director, Product Management
VeracodeBurlington, MA, USFull-time
- Promoted
- New!
Country Market Access and Pricing Senior Director, Access Strategy, New Product Launches Team
SanofiCAMBRIDGE, MA, United StatesFull-time
- Promoted
Director of Product Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Director of Influencer Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Performance Director
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Senior Director, Marketing and Client Engagement
Bright Horizons Children's CentersNewton, MA, United StatesFull-time
- Promoted
Director of Marketing Analytics
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Director, Market Access Strategy
Lantheus BrandBedford, MA, USFull-time
- Promoted
Senior Director of Product Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Market Access Transformation & Strategic Marketing Director
Vertex Pharmaceuticals IncorporatedBoston, MA, United StatesFull-time
- Promoted
Director of Growth Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Director, Market Access Transformation & Strategic Marketing
Vertex PharmaceuticalsBoston, MA, United StatesFull-time
- Promoted
Director of Performance Marketing
VirtualVocationsLowell, Massachusetts, United StatesFull-time
- Promoted
Market Access Strategy, T1D Director
VertexBoston, MA, USFull-time
- Promoted
Director, Market Access Marketing and Operations
Disc Medicine, Inc.Brockton, Massachusetts, USFull-time