SEO Specialist Job at Paratext Downloads in Dallas

Develop and execute a comprehensive SEO strategy aimed at improving SIL's search engine rankings

Conduct in-depth keyword research to identify high-ranking keywords that can be utilized across various digital platforms

Continuously monitor, analyze, and report on key performance indicators (KPIs) to measure the ROI of SEO initiatives

Collaborate closely with cross-functional teams, including developers and content creators, to ensure alignment of SEO with broader marketing strategies

Minor Responsibilities Stay abreast of SEO industry trends, best practices, and algorithm updates

Conduct A / B tests to refine existing SEO strategies based on user engagement metrics

Assist in the development of high-quality, SEO-friendly content like blogs, articles, and landing page copy

Work with social media and email marketing teams to coordinate multi-channel marketing strategies

Be available to travel for international training events and workshops

Be available to travel to meet with the larger department team at least once per year

Be available to travel biennially to the Language Technology Conference

Participate in professional conferences and meetings

Knowledge, Skills, and Abilities : Comprehensive understanding of search engine algorithms, SEO best practices, and ranking signals.

Proficient in analytics and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.

Exceptional skills in keyword research, competitive analysis, and on-page optimization.

Strong analytical capabilities with experience in interpreting complex data and KPIs.

Outstanding written and verbal communication skills.

Good interpersonal skills of communication

Good organizational skills

The ability to make decisions in a timely manner

The ability to generate multiple solutions to the problem

The ability to quickly pick up technical concepts

The ability to work both with a team and independently, and to multitask effectively

Education and Experience : SEO Specialists need experience with WordPress or similar Content Management Systems (CMS). Familiarity with other digital marketing channels like PPC, email marketing, and social media is advantageous. Bachelor’s degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.

Training and Orientation : Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.

SIL is a global, faith-based nonprofit that works with local communities around the world to develop languagesolutions that expand possibilities for a better life.

Our faith inspires and informs our commitment to expand possibilities for people to thrive. We believe allpeople are created by God and given language as a means for flourishing. Through language, we understand who weare, experience relationships and explore life’s most important questions.

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