Director of Communications and Marketing

Job Description

Job Description

Grace Christian Academy

Job Title : Director of Communications and Marketing

Reports to : Executive Director of Development

Time Status : Full Time

General Description of Duties and Responsibilities :

The Director of Communications and Marketing leads all communication and marketing efforts for the school, working closely with Grace Baptist Church communications leadership, developing and implementing key strategies and tactics. Position is responsible for promoting academic, athletic, arts, and discipleship activities and achievements of the students, faculty, and staff of Grace Christian Academy. The position will reflect high professional standards, integrity, and a commitment to excellence.

Essential Job Requirements

• Provide a consistent, timely, and compelling flow of internal marketing communications to current students, parents, and staff through the use of mailings, the school website, social media, and other school communication tools.
• Develop and implement an admissions marketing plan, including Google and social media advertising.
• Working with the Head of School and Executive Team, prepare press releases and other materials for the purpose of providing newsworthy information that will tell the GCA story to the broader community. Act as the main media spokesperson for the school, and build relationships with the media.
• Working with the Executive Director of Development, prepare content and marketing strategies to increase the schools online presence, including the effective use of social media.
• Develop short and long-term plans and budgets for the marketing / communications, public relations program, and its activities; monitor progress and assure adherence.
• Excellent organizational, interpersonal skills, and ability to manage multiple projects simultaneously including videographer and photography coordination.
• Lead creative direction for the school through storytelling, story board creation and assisting in script writing.
• Effective writer, editor, speaker, and listener.
• Self-starter who can work independently as well as within a team environment.
• Ability to manage and develop website content, build out web pages, and troubleshoot technical issues with the website and the school app.
• The ability and motivation to set and achieve aggressive goals.
• Provides discretion and keeps sensitive information confidential.
• A spirit of dedication, commitment, flexibility, and responsiveness.
• All other duties as assigned by the Executive Director of Development.

Spiritual

Education

Bachelors or Masters Degree from an accredited college or university with an emphasis

in communications and / or marketing preferred.

Experience

Three to five years of successful communications and marketing experience.

Knowledge of the private education market.

Technical Skills

Above-average typing skills.

Strong web and social media knowledge and experience.

Computer Software

Ability to use graphic design software, Adobe Suite, or Photoshop.