Creative Strategist - Google and YouTube Ads Job at LDX Digital in Dallas

Overview

Creative Strategist - Google and YouTube Ads at LDX Digital. LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results . Our team is fully remote and globally diverse , united by a shared passion for creativity and innovation. If you are passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

What We Want You To Do

As a Creative Strategist at LDX Digital , you will play a pivotal role at the intersection of data, creativity, and digital storytelling . Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond . You will collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally. Our focus is on Performance , ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

Responsibilities

• Market Research & Trend Analysis – Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioural shifts. Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities. Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.
• Competitive & Landscape Analysis – Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks. Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
• Creative Performance Analysis – Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms. Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots. Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
• Writing & Developing Creative Briefs – Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights. Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails. Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.
• Creative Project Management – Oversee multiple concurrent creative projects, from ideation through execution and performance review. Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery. Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.

Requirements

Benefits

Interview Process

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