Digital Marketing Analyst

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality :

Position Overview

The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. Collaborate with Digital Product to plan and track feature success, Marketing to evaluate campaigns, and Performance Marketing to optimize spend and targeting.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions

• Data Collection & Validation

Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).

Analyze digital marketing campaigns across channels (e.g., Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.

Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA and ROAS.

Collaborate with marketing, performance marketing, and product teams to support data-driven strategies.

Conduct performance forecasting and develop models to project marketing ROI and channel-specific growth.

Analyze market trends, customer demographics, and competitor performance to provide actionable insights.

Translate complex analyses (segmentation, funnel drop off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.

Required Qualifications

Working Conditions :

The anticipated pay range for this position is $74,600-$119,500 USD annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge / skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.

About Brunswick Corporate

Brunswick Corporation is a leader in the marine industry, and we're looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.

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